Dr Mumbo

Ironic ad tracking

Targeted advertising may be the new black, but unlike other ad types, there’s a definite lack of sense checking for where some of the ads end up.

Take for example this targeted ad for the useful-looking Tile device, which promises to allow the user to track anything it is stuck onto with their iOS device.

Unfortunately, it tracked Dr Mumbo to a story about the missing Malaysian Airlines flight MH370.

Tile ad tracking

 

And then just refused to leave him alone.

tile 2 tracking

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