Sure, there has been “celeb endorsements” before, but this one is SO appropriate & “gels” with the brand message.

Jerry’s TV sitcom always portrayed him as being somewhat supportive of “the good guys” – he stood up for what was “right.”

And given the bad rap that BANKS get these days, I think it’s marketing brilliance to get Jerry to represent the “good” financial institution, namely a “Building Society.”

Most of us had NEVER HEARD OF the Greater 2 weeks ago.

Now it’s an Australia wide known brand.

Sheer magic when it comes to “marketing with flair”.

This mob are going places.

Combank – sit up & listen – THIS is the way to do it!!!

But there is still a very average majority in the market. Discount price proposition seem to be very prominent.

Tougher times should be driving more considered advertising, but we are certainly seeing better promos and cross platform campaigns.

3DM’s BBC promo is a personal favourite as is the new True Blood on-air promo from Showcase.

But above all is the Shark Week campaign with social media and promo @ http://www.frenziedwaters.com – stunning.

Latina Pasta’s “Dealing with the GFC” – Global Flavour Crisis – What Tha’…..Do people get paid for coming up with that?

I’d call it a Genuinely Fallacious Commercial – How much would that get me in creative land$?$?$?

http://www.youtube.com/watch?v=goEEbsEDEM4

Censordyne was the 3nd most discussed brand on twitter last week, with GetUp 2nd!

Cheers,

Tim – Mumbrella