Opinion

Is the World Cup of tourism value?

“General enquiries about South Africa have been on a steady incline since the beginning of the year and in the week ending 19 June increased 121.0% over the week prior to the start of the World Cup.”

Hitwise’s Alan Long on the tourism benefits of hosting a major event

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.