iSelect enters new advertising territory to reveal the ‘iSelectron’

Mr iSelect played by Jason Geary

Acclaimed director Paul Middleditch is behind the camera for AJF Partnership’s latest ad for price comparison site iSelect.

The ad, which breaks on Sunday, is something of a departure from the slapstick fare of iSelect ads in recent times, and sees Mr iSelect – played by Jason Geary – reveal how iSelect’s search engine works.

The company plans to roll out six new executions over the rest of the year, and introduced a range of new characters.


  • Creative Director: Josh Stephens
  • Art Director: George Freckleton & Nick Skelton-Kyd
  • Copywriter: Brent Liebenberg & Jamie Rutherford
  • Director: Paul Middleditch
  • Producer: Peter Masterton
  • Agency Producer: Roz Ruwhiu
  • Post Production: The Editors
  • Music: SongZu
  • Sound Design:  Sound Reservoir
  • Account Director: Kate Silver
  • Account Manager: Clare Burrow
  • iSelect Marketing: Roger McBride, Nick Riley, Charlyn Dimasi, Lauren Brown


  1. iMissedsomething
    1 Feb 13
    12:20 pm

  2. A departure from slapstick?

  3. SL
    1 Feb 13
    3:13 pm

  4. 0:21 Geary goes to put his arm up on the iSelectron and slips off. Then cuts to closer shot where he resets himself?