iSelect mocks Olympics ambush marketing in Olympics ambush ad
Price comparison site iSelect has launched a trio of new TV ads – one mocking advertisers ambushing the Olympics.
“Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary.
The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony.
The second of the batch, created by AJF Partnership Melbourne and directed by Tony Rogers, suggests that it can be cheaper for Australians to have health insurance than not, in a school-yard style pitting of nerds versus cool kids.
The third spot sees Mr iSelect explain how iSelect finds the right health insurance to his apprentice Josh in the iSelect canteen by eating Josh’s chips.
The ads come just days after iSelect’s CMO David May was announced as the CEO of national rugby league franchise the Gold Coast Titans.
Credits:
Creative Director: Josh Stephens
Art Director: George Freckleton
Copywriter: Brent Liebenberg
Director: Tony Rogers, Guilty
Producer: Jason Byrne
Agency Producer: Nik Round
Post Production: Method
Sound: Risk
Account Director: Kate Silver
Account Manager: Clare Burrow
iSelect Marketing: Nick Riley, Charlyn Dimasi, Lauren Brown
I’m so sick of these ads and the current epidemic of similar ads on TV. How many arrogant, overly confident, fast talking men do we need in ads?
User ID not verified.
Let the ambush begin!!
User ID not verified.
This may not be a “cool” thing to say, but I think they’re some of the most entertaining ads on TV. Which probably says more about the ads on TV. And please, we are talking about car insurance here.
User ID not verified.
They amused me enough to visit their site.
Job done!
User ID not verified.
I actually really like them too. Accountant nerds are funny.
User ID not verified.
These are possibly the funniest ads on TV. They’re great. Continue this campaign i-select.
User ID not verified.
As a competitor to iSelect, albeit with a tiny fraction of the advertising budget, I think these are great so hats off to you iSelect.. The character is likeable and their messaging has really hit a rhythm. Nice job. Cameron from whistleout.com.au
User ID not verified.
I love these ads. So much so, that when I finally get round to getting some health insurance, I’m going to sue iSelect…
User ID not verified.
Bem you’re out of touch
they’re fun and funny
good stuff Iselect and agencies
User ID not verified.
Yeah whatevs I love these ads.
User ID not verified.