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It’s a Mini nightmare for Badjar Ogilvy

mini-clubman2A global review of the advertising for BMW-owned brand Mini appears to spell bad news for its Australian agency, Melbourne-based Badjar Ogilvy.

The move will see the entire account focused on London, with local agencies around the world reduced to adapting the work, Brand Republic in the UK has reported tonight. Previously agencies on the roster pitched for business on a global project basis.

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