Comments on: Jacob’s Creek looks to ‘true character’ for its new global ad

By: Richard

Richard — Tue, 08 Dec 2009 22:05:06 +0000

Why are the women so interested in Dans comments? He’s acts like tool! Look at his facial expressions and silly immature comments.

Congrats on losing the 35 to 45 male market with this ad. I don’t want to buy a wine associated with a tosser.

By: Kristina

Kristina — Fri, 04 Dec 2009 22:19:41 +0000

Wow. Just got to say congrats to Miss Doherty my old Drama Teacher from ST Simon Stock!! We miss her loadsssss =[ but now shes a star x

By: Jerry

Jerry — Mon, 16 Nov 2009 02:22:54 +0000

“Nice! Well shot, well acted and gets the point across – what more could you want?” -
a little bit of realism? a little less gag reflex?

By: Jasmeen

Jasmeen — Sat, 14 Nov 2009 06:02:27 +0000

Well shot, well directed etc, but I don’t love it. It felt artificial, cramped and insincere. You’d think Jacobs Creek would have a bit more respect for their consumers?

By: Terry Macklin

Terry Macklin — Fri, 13 Nov 2009 23:55:52 +0000

Nice! Well shot, well acted and gets the point across – what more could you want?

By: Chris Harris

Chris Harris — Fri, 13 Nov 2009 12:00:03 +0000

I reckon they had been doing some product research before that shoot – or perhaps it was quite a number of takes?
I really enjoyed this and a different perspective for me on the JC brand
Not quite sure what i was to take away from it though, clashes with much of what has been learned by me of the brand.

By: Jamie

Jamie — Fri, 13 Nov 2009 07:56:39 +0000

I really like the direction of this, an ad that doesn’t really feel like an ad at all.

By: wineoclock

wineoclock — Fri, 13 Nov 2009 07:12:44 +0000

Did they seem drunk to anyone else, or is it just me?

By: eek

eek — Fri, 13 Nov 2009 00:20:55 +0000

“What a hoot! I wish I had friends like that. They make me feel included and important. I trust in their opinions on worldly things like wine etc. What a wonderful piece of film. It really challenges my previously held stereotypes on Jacob’s Creek too.”

Is that what I was supposed to get out of the ad?
Didn’t work.