Opinion

Spruiking a supermarket, Jamie Oliver style

The announcement that Jamie Oliver is set to be  the new face of Woolworths is a potential game-changer in the supermarket’s war with Coles.

Over more than a decade and 100 ads, Oliver had a huge impact on sales for Sainsbury’s in the UK. Here we offer ten of the best.

Feeding your family for a fiver:

https://www.youtube.com/watch?v=nqmnlHlxqD8

Sainsbury’s Active Kids:

“Don’t just eat food, taste it”.

Try something new:

Spices for Christmas:

The Basics Beef range:

Easter:

Sport Relief:

Jamie goes Oriental:

How to make a salad:

Research: Miranda Ward

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