Jane Waterhouse to join Bauer Xcel as general manager of consumer
Jane Waterhouse, former CEO of We Magazines publisher of The Hoopla, has been appointed general manager for consumer at Bauer Xcel Media.
Waterhouse joins the magazine publisher’s digital arm from marketing agency Sister Communications and will assume business ownership of key products in the Bauer Xcel digital women’s network, including The Australian Women’s Weekly, Woman’s Day, Food to Love, Home to Love, Gourmet Traveller and Australian Geographic.
She will oversee strategic growth from an audience, product and commercial perspective.
Carl Hammerschmidt, managing director of Bauer Xcel Media, said in a statement: “Jane’s experience and appointment provide a great opportunity for us to continue to scale our digital audiences and revenue streams, and make Bauer the number one destination for women in Australia. We’re delighted to be welcoming her to the team.”
Waterhouse has also held senior editorial roles and marketing roles at ACP Magazines (now Bauer Media) on titles such as The Australian Women’s Weekly, Woman’s Day and Weight Watchers.
Waterhouse was also co-founder and CEO of New Moon Design, which became Moon Communications and was later sold to STW, before closing in May last year.
She said: “I am very excited by the opportunity to evolve Bauer’s premium brands in the digital environment, grow audiences and bring commercial and innovative solutions to advertisers.”
Waterhouse’s appointment follows on from Bauer naming Nick Chan as its CEO earlier this month.
Waterhouse starts in the role on May 2.
Miranda Ward
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A great hire by Bauer – nicely done Jane.
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This is so exciting! Congrats Jane.
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The perfect hire!
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Jane’s expertise in communicating to women across platforms makes her perfect for the role.
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Well, lucky , lucky Bauer! A briliant appointment – Jane certainly has the smarts so watch out! The world of women’s digital media is about to become very exciting.
Best wishes Jane.
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Congrats Jane! Very smart hire by Bauer.
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What does this mean for Sister?
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Great news Jane, congratulations, Bauer are very lucky to have you on board!
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Lucky Bauer! Jane’s insight into what women want, her digital expertise & her savvy biz mind make her the ultimate “tripple threat”!….Plus she’s an all round great person
Congrats Jane!
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Getting the band back together
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Well done Jane!
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Congratulations Jane !
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