JCDecaux discounts billboards for safe gay sex campaign following Adshel furore
The day after Adshel caved in to public pressure to put back up 50 safe gay sex posters it had taken down following complaints from the Australian Christian Lobby, rival JCDecaux is running the campaign at a heavily discounted rate.
Queensland Association of Healthy Communities’ ‘Rip and Roll’ campaign will run around Brisbane on JCDecaux’s premium bus shelter panels for a fortnight, for a fraction of the cost of a regular campaign.
JCDecaux’s decision followed a call from UM’s CEO Mat Baxter, who came up with the idea. Baxter said: “What happened yesterday did not send a good message about our industry. Well done JCDecaux for taking a leadership position and making a positive statement about our business.”
He added: “Ironically, the ACL, which tried to manipulate consumer feedback, has just doubled the effectiveness of the campaign it tried to get banned.”
Steve O’Connor, CEO of JC Decaux, said: “It’s a very important issue, and we’re happy to support it.”
