Jessica Rowe, Mikey Robins and Chris McQueen in latest Woolworths careers ad
Woolworths is continuing its tactic of using famous faces who started their careers at the supermarket in its efforts to spruik its credentials as an employer of choice.
The latest spot, created by Behaviour Change Partners, features the likes of Network Ten’s Studio Ten host Jessica Rowe, comedian Mikey Robbins and South Sydney Rabbitohs NRL player Chris McQueen.
https://youtu.be/1Wd9nFhuS2U
It is the third ad in the employer credentials series, with the campaign kicking off in June last year with a spot featuring kids employed by the supermarket. The second spot featured blue Wiggle Anthony Field, Wiggles manager Paul Field, stuntwoman Ky Furneaux and Braaap Motorcycles owner Brad Smith alongside more recent young Woolworths recruits.
The first two ads were created by The Monkeys.
Leo Burnett Sydney is Woolworth’s main creative agency of record.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Jessica Rowe
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Woolworths
This puts a very human face on Woolworths, bravo BCP – I bet Leo’s wish they’d thought of this
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