Comments on: Jetstar: We’re not the Westpac of airlines

By: second opinion

second opinion — Sun, 13 Dec 2009 05:44:20 +0000

Dan, understand your point, but disagree. To say ‘We’re not the Westpac of airlines’ would’ve been a criticism of Westpac. I don’t think Jetstar knocking Westpac achieves much for Jetstar. By saying ‘But we’re still the Jetsar of airlines’ Jetstar makes the same point and retains the high ground. Your headline is more Virgin Blue than Jetstar.

By: Dan Warne

Dan Warne — Fri, 11 Dec 2009 23:09:20 +0000

Fantastic opportunistic advertising by Jetstar. I only wish they’d included the obvious gag you used in your headline: “We’re not the Westpac of airlines”, because that would have been even funnier than what they did put in the ad. Presumably they thought there might be some sort of legal risk with that, but I can’t see how there could have been, considering Westpac had used Jetstar’s brand in its comment…

By: Graeme Rodda - Prahran

Graeme Rodda - Prahran — Fri, 11 Dec 2009 06:15:26 +0000

Well done JETSTAR. You still leave the other airlines; especially VIRGIN for dead. In all respects.
Great grab at an unexpected opportunity – you capitilised on the absolutely stupid and juvenile attempt of WESTPAC “to be innovative”. And trumped them beautifully, with all the extra PR and reporting involved on ‘blogs’ everywhere. (To say nothing of what the columns in tomorrows papers will add).
And to think that dear olde VIRGIN think they are ‘the innovative one’. Rubbish.

By: Snake Gallagher

Snake Gallagher — Fri, 11 Dec 2009 04:37:56 +0000

You pay bananas, you get monkeys. Talk to Westpac’s marketing team. Oo oo!

Did he say,”We don’t have a priced lending strategy”? He should have finished with “We are not the NAB of banking.”

By: Glenn

Glenn — Fri, 11 Dec 2009 03:53:57 +0000

Absolute cracker of an ad and final proof that, brandwise, now and probably forever in the budget airline game, Jetstar OWN price.

Which has to be good for us, travellers cos the other budget airlines now have to try hard to own service, no hidden costs, no cancellations etc.

By: Spunky1972

Spunky1972 — Fri, 11 Dec 2009 03:26:18 +0000

David May is hilarious – best quote I’ve seen on Mumbrella, flanked by Daniel Fierro’s bizarre, funny and misguided rant – gold!

By: Long time listener, first time caller

Long time listener, first time caller — Fri, 11 Dec 2009 02:59:50 +0000

Daniel Fierro – are you Kevin from Double Bay? You ALWAYS make me laugh!

By: Rog

Rog — Fri, 11 Dec 2009 02:52:43 +0000

@Daniel Fierro hey mate I just found your lost sense of humour right here under my desk, want me to put that on a courier over to you?

By: Michael Hughes

Michael Hughes — Fri, 11 Dec 2009 02:35:57 +0000

@ Daniel Fierro he was being funny. I really hope you don’t hold a position of authority..

By: Daniel Fierro

Daniel Fierro — Fri, 11 Dec 2009 02:11:36 +0000

Just like Qantas, Jetstar will capitalise on any opportunity, remember .. they are the airline for the CASHED UP BOGANS. It just goes to show how stupid they are to have someone in their organisation saying “apparently bananas are more expensive due to the weather or something.” .. ‘or something’! Got their education out of a cornflakes box or something’?!

By: Andrew

Andrew — Fri, 11 Dec 2009 02:02:39 +0000

Someone (people claiming it is John Safran, but I’m not so sure) has reworked the original Westpac vid – perhaps a little closer to the truth http://www.youtube.com/watch?v=EDL6vFtj-gE

By: mumbrella

mumbrella — Fri, 11 Dec 2009 01:30:26 +0000

Thanks, BC – I’ve added that image to the end of the story.

Cheers,

Tim – Mumbrella

By: Stuart

Stuart — Fri, 11 Dec 2009 01:07:45 +0000

Jetstar 3-0 Westpac.

How to do PR & Marketing 101 – a must attend seminar run by Jetstar for all Westpac marketers.

By: Beaudacious

Beaudacious — Fri, 11 Dec 2009 00:11:45 +0000

Love the quote from the Marketing Director! Giving Virgin a run for their money in the cheeky stakes.

By: BC

BC — Fri, 11 Dec 2009 00:06:05 +0000

Speaking of this – page 18 in today’s SMH (yep – I work at Fairfax) has a great Bankwest ad along the same lines