Joe Hildebrand, now in magazines…
First there were the newspaper columns, the tweets, then the TV show(s), then a radio gig, then the book…
And just when you thought you couldn’t get any more of Joe Hildebrand Dr Mumbo learns he is the centre of an in depth profile by journalist Caroline Overington for the February edition of the Australian Women’s Weekly (AWW).
Dr Mumbo asked AWW editor-in-chief Helen McCabe if she was worried Hildebrand was a little overexposed given the fact that the is now no medium (print, magazine, book, TV and radio and associated online assets) where you can’t get him…
“Yep that was our original thinking and then we read the book,” said McCabe referring to Hildebrand’s new tome ‘Average Joe’. “He has a very interesting story regardless of his burgeoning profile.”
McCabe adds there was another reason for the profile. “The book is good too. Which you know is rare,” she tell Dr Mumbo.
Having now read the profile Dr Mumbo recommends media types get a hold of Overington’s profile which includes not only the revelation that his nickname at school was “Op-Shop Flavour” because apparently “he stank”, but also because Hildebrand (usually known more for his funny oneliners) speaks honestly about his parents break up, his brother’s death and the birth of his first child.
The Australian Women’s Weekly February edition is out now.
First there were the newspaper columns, the tweets, then the TV show(s), then a radio gig, then the book…and TOMORROW the Women’s Weekly. There’s something wrong with the cadence of that sentence. It should be ……….. Hildebrand THE FILUM. Watch the most outrageous and annoying AVERAGE JOE the world has ever seen!
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I don’t know Joe and can’t comment on his work. He seems an interesting character. He may be prominent (some might say over-exposed) across a number of mediums, but I suspect it’s a media fascination with his profile rather than a groundswell of general populus interest in him and his work. Most average Joes probably haven’t a clue who he is… his profile stems from people in the media thinking that, because someone has lots of TV, radio, print and online appearances, this equates to popularity among other people. It’s a similar effect to Twitter, which isn’t that popular among many Australians but has a higher concentration of users amongst journalists. When you only associate with other people in the same industry, your perspective might be a little warped.
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