Comments on: John Farnham Cadbury’s gorilla remix gets the thumbs-down

By: Cadbury Gorilla- been there done that. « Sarah’s Blog

Cadbury Gorilla- been there done that. « Sarah’s Blog — Wed, 15 Apr 2009 04:34:18 +0000

[...] Cadbury Gorilla- been there done that. I found this article interesting about the Cadbury Gorilla ad that was viewed over 6 million times on youtube. Was it too soon for them to re-work the campaign? “John Farnham Cadbury’s gorilla remix gets the thumbs-down” [...]

By: Wolfie Rankin

Wolfie Rankin — Sat, 11 Apr 2009 01:49:08 +0000

It’s awful,

It “fits” In the air tonight, but doesn’t fit this track at all, and I’ve seen far better remixes, The Cameo one is far better.

And the Gorilla looks more like Phil than John.

Wolfie!

By: Hartmut

Hartmut — Mon, 06 Apr 2009 06:32:09 +0000

The comments merely shows the variety of tastes, which you really can not argue about. But why some commentators have to reveal their crude and disgusting minds – with their foul four letter language, is beyond me. Everyone has the right, and should be free, to express their likes or dislikes – without being insulted or harassed by low IQ cretins.
I find the John Farnham version more dynamic and like it much better than the original. But, that’s only MY taste and no one else has to like it better too.

By: Sue

Sue — Fri, 03 Apr 2009 02:47:36 +0000

I hate this ad. How on earth did this get created and signed off?
The original was awesome but the out-of-synch drumming in this butchered version makes me want to throw my TV out the window.

By: Michael Lynch

Michael Lynch — Mon, 30 Mar 2009 08:31:05 +0000

Tim,

Don’t blame Saatchi’s Sydney. It was the client’s idea, with approval from Fallon London.

By: Guy Munro

Guy Munro — Mon, 30 Mar 2009 06:32:19 +0000

Conceptually, a good idea, but the song doesn’t work with the visual, as Tony@TacticalTV mentions, the timing is off. Uh oh…

By: mumbrella

mumbrella — Sun, 29 Mar 2009 07:23:05 +0000

Hi anon 5.57.

Thanks for your message. For what it’s worth, I can assure you that my first thought on seeing that ad was not to think of “extra blog hits”. I was too busy trying to work out if I’d really seen what I’d just seen.

When an agency attempts to Australianise what was one of 2007’s most talked about and award-winning ads, it’s worthy of coverage. Now there may be some clever strategic rationale for this ad of which I am unaware – there have been a couple of good theories in this discussion thread.

For what it’s worth, I contacted Saatchi & Saatchi’s PR prior to publication to ask the question, but they didn’t get back to me, so I’m afraid I don’t know.

Cheers,

Tim – Mumbrella

By: Boyo

Boyo — Sat, 28 Mar 2009 08:07:46 +0000

What’s your issue, Anon 5.57?

a) You think it’s good work and doesn’t deserve it?

b) It’s bad work but shouldn’t be discussed?

By: Anonymous

Anonymous — Sat, 28 Mar 2009 06:57:38 +0000

Woo, lets shit all over some Agency to win some extra blog hits. As Adam mentioned, this blog is headed straight to Campaign Bitch territory.

By: Selina Nisanyan

Selina Nisanyan — Thu, 26 Mar 2009 05:43:57 +0000

Not sure what’s more disturbing, the sync issues or the use of Farnham period.

By: LE

LE — Thu, 26 Mar 2009 04:52:33 +0000

I’m surprised S&S wanted to reuse Fallon’s great work and not take the opportunity to come up with something new.

By: Tuulia Lampi

Tuulia Lampi — Thu, 26 Mar 2009 02:58:24 +0000

I was in the UK to see the Bonnie Tyler, Total Eclipse of the Heart version and I have to say, even though I hate the song, I loved it. I understand the use of an aussie song, but You’re the Voice just didn’t work.

They also aired a sequel in the “Glass and a Half Full Productions” series featuring a race between trucks using Queen’s Don’t Stop Me Now and another version with Bon Jovi’s Livin’ on a Prayer. Cadbury’s marketing director has been quoted saying that the objective was generate an unmistakeable moment of joy – that’s lovely, but I wonder if they reached their sales objectives…

By: JM

JM — Wed, 25 Mar 2009 23:42:01 +0000

Sure – it may have been left to the client to sign-off – but any self-respecting agency would have done its job and fought tooth and nail to recommend against such a dismal campaign strategy.
This is certainly one that you walk away from – this is death by association at its very best.

By: Simon Rush

Simon Rush — Wed, 25 Mar 2009 22:49:42 +0000

it’s the flip side of love-marks….skid-marks

By: Gerry

Gerry — Wed, 25 Mar 2009 21:45:09 +0000

EPIC FAIL…this is atrocious….please say it will be pulled off air…PLEASE