John McEnroe promotes Bankwest for Business and home loans in new ads

Bankwest has unveiled two new ads featuring tennis legend John McEnroe promoting its Bankwest for Business and home loan products.

Created by Host, the newest spot features McEnroe, famous for his fiery temper, walking through a tennis manufacturing business with Bankwest staff member Katie explaining how paying more for shipping can save money from damage.

https://www.youtube.com/watch?v=g8SK2lMQhg0

The second spot seess McEnroe challenge Katie with a number of home loan questions.

https://www.youtube.com/watch?v=_lEcjVoMkgY

The campaign follows on from a series of spots fronted by John Cleese which launched last year. The first McEnroe fronted ad launched last month at the same time as the Australian Open.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics ad BankWest Campaign creative home loans Host John McEnroe tennis

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Comments: 3

Matt 24 Feb 15

It’s kind of like they’ve made the ad around John, rather than have John enhance the brand.

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Jason 24 Feb 15

gone are the cute and family orientated ads, now we have some firebrand trying to spruik his so called anger issues into a meaningful banking tips?

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Chris 24 Feb 15

So glad, I am not in the target demograph

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