Jonesy & Amanda: We’re breathing down Kyle’s neck in the ratings because he’s got to play it safe now (and we’re smarter)
Sydney radio duo Jonesy & Amanda have predicted they may take the ratings crown from 2Day FM’s Kyle & Jackie O thanks to the controversial pair being forced to play it safe as a result of restrictions imposed by the media watchdog.
In a video interview with Mumbrella, Amanda Keller and Brendan Jones – who now follow Kyle & Jackie O by less than one ratings point – said that they could overhaul them. The next set of radio ratings is due to be released tomorrow.
Earlier this year the Australian Communications and Media Authority imposed an additional licence condition on 2Day FM as a result of on air comments made by Kyle Sandilands about a News Limited journalist who he described as “a piece of shit”.
In the most recent ratings, Jonesy and Aamnda put on 0.7 ratings points, moving them up to a share of 9.7%, just behind 2Day FM’s 10.5%. Both FM shows are still some way behind 2GB’s talk radio host Alan Jones who has a share of 18.5%.
In a video interview with Mumbrella’s Colin Delaney, Keller referred to her own show’s growth and said: “I don’t want to be cocky but that may coincide with 2Day FM having these added restrictions where the thing that makes their show amazing is that every now and then they have a spike – they have this controversial moment that everyone talks about. With so many people in their studio stopping those controversial moments, I wonder if we’re having an upswing and maybe they’re not doing what they do so well. Those things may combine to a perfect storm of us doing well.”
Jones added: “If you put our shows side by side about what they say and what we say, we’re not any different – we’re probably a little bit smarter in that we’re not as crass.”
Keller said of her own show’s lower media profile: “It does frustrate me – I don’t want to be written about in a gossipy sense – we don’t have a media presence like some of those other shows.”
Keller also said that spending money on marketing radio shows does not always work. She said: “We’ve had campaigns on the back of buses and tanked in the ratings.”