Just crazy enough
To the Melbourne gathering of Mumbrella Meet The Marketers.
Dr Mumbo’s favourite quotes of the night?
“Don’t put a hashtag on a poor idea and call it engagement,” from Kevin Ramsdale, GM of consumer marketing at NAB.
“There are more journalists accredited to the AFL than there are to the Federal Parliament,” Margie Amarfio, GM of marketing for Collingwood Football Club.
“People think we are old school and traditional and we need to change that perception,” Chelsea Wymer, head of trade marketing for Fairfax Media.
Amarfio again, after Wymer said she liked to hire “slightly crazy” people: “We don’t want the die hard fans. We don’t want people who join because they want to get close to the players. We don’t want that kind of crazy.”
Indeed.
