Just one tiny thing…
The purpose of most marketing messages is to persuade the reader to take a specific piece of action.
That’s true here. I only want you to do one thing.
We’ve just published the program for next month’s Mumbrella360 and I want you to look at it.
If you fancy clicking on the link above, or indeed this one – or this one – then you don’t even need to read on.
But just in case you’re a cynical type, perhaps I need to work a bit harder to persuade you that your two minute investment of time will be worthwhile.
First, I should tell you the story so far.
Mumbrella360 takes place on June 7 & 8 at the Hilton Hotel in Sydney.
With the help of Mumbrella’s readers, I’ve tried to build a program that has something to offer regardless of whether you work in marketing, media, advertising, sales, digital or PR.
Clearly I can’t tell you about all 47 sessions here. You’d never get round to clicking on this link.
And I can’t mention all of the 100+ speakers. Because (you’ve guessed it) by the time you read all that, you might not get around to clicking on the link.
So what are the highlights?
For starters, our opening keynote speaker Richard Freudenstein, CEO of The Australian and News Digital Media. Want to know the future of paywalls in Australia? He’s the man I’d be listening to. And this is likely to be his only public appearance of the year.
Then, perhaps you want to come because you work in media sales. I should probably mention that, at the time of writing, the bosses of 10 of the 11 top media agencies – that’s all the big ones – are involved. You should come along and try and flog them an ad. They’ll love that.
But then again, when it comes to speakers, the same goes for the bigwigs in TV. And PR. And social media. And radio. And marketing directors. And advertising agencies.
I’m already suffering massive dilemmas though. As you’ll see if you click the link, there’s some great stuff back-to-back – right from the first streamed sessions. Personally I’m stuck whether to listen to Adam Hunt asking Why Is Advertising So Fucking Boring?, hear the boss of Tourism Australia explain how he got Oprah to come to Australia or find out how Masterchef works as a marketing investment across TV, online, magazines, events and products. And that’s all before 11am on the first day.
So hopefully you’ll believe me when I say it’s worth clicking the link to find out what’s on over the next two days.
Obviously once you’ve seen the programme there remains the small matter of persuading you to buy a ticket. But I’m not going to do that here. Once you’ve seen the program, I think the ticket might just sell itself.
You can decide by clicking the link. But I may already have mentioned that.
Tim Burrowes
Editor – Mumbrella
This posting first appeared as an email to Mumbrella’s email subscribers
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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The program does look very impressive – good luck with the event Tim
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