Spinach Advertising appoints head of digital and eCommerce
Spinach Advertising has lured retail digital specialist Kate Storey to join its rapidly expanding digital team in the newly created role of Head of Digital and eCommerce.
Previously with Sussan Corporation Storey’s appointment supports Spinach’s digital growth strategy and its commitment to offer a full range of digital services to new and existing clients.
“We are absolutely delighted Kate has joined our team,” said Craig Flanders, CEO Spinach Advertising. “She brings a wealth of international and national digital experience to the agency and provides additional strength to our strong retail and direct response credentials.”
Storey’s immediate focus will be to drive existing digital work and provide additional strength to the agency’s current leadership position in the retail marketing industry.
“I’m very excited to be joining Spinach at a time of exponential growth in the digital market,” said Kate Storey, newly appointed Head of Digital and eCommerce, Spinach Advertising. “Retail marketing is highly focused on the eCommerce platform and Spinach is committed to delivering leading edge solutions to its clients that will achieve their objectives and exceed their expectations.”
Storey’s experience spans more than 14 years working for brands including Sportsgirl, Sussan, Suzanne Grae, TAC, Bevilles, Watches of Switzerland, Adore Beauty, Power Retail, One Steel, adidas, Orange, NHS, Ministry of Defence UK, Audi, Mercedes Benz, smart, Tesco, British Airways and GSK.
Past expertise has focused on delivering complex programs across multiple platforms and channels including web (re-platform), advertising and marketing campaigns, social media strategy, and rebranding and strategy development. Most recently Storey has specialized in e-commerce development and production within the Australian market.
Storey’s appointment is effective immediately.
Spinach Advertising is part of STW Group, Australia’s leading marketing content and communication services group.
Source: Spinach Advertising