Hot shot hypnotised by Kellogg’s Crunchy Nut
JWT Sydney is behind a new campaign for Kellogg’s in which a man hypnotises another man with a bowl of Crunchy Nut cornflakes.
The TVC, directed by Canada-based Chris Woods, is to be supported by a path to purchase campaign, which includes transit and in-store floor media.
Kellogg’s brand manager Zerlina Burns said: “When you’re super hungry, great tasting food can really play tricks with your mind. We’ve had a bit of fun suggesting people can use the golden flakes to their advantage to get what they want, in almost any situation.”
“The story takes place on a 747 so we needed to have a wide range of diversity with the characters to provide a sense of realism. This definitely helped in delivering unexpected performances that really enhanced the humour,” added JWT Sydney account director Rachel Kinder.
Credits:
- Client: Kellogg Australia
- Agency: JWT Sydney
- ECD: Mark Harricks
- Creative Group Head: Will Edwards and Chris Badger
- Copywriter: Will Edwards
- Art Director: Chris Badger
- Director: Chris Woods
- TV Production: Amanda Slatyer
- Print Producer: Trent Henderson
- Account Service: Rachel Kinder
Anyone know who the actors are in this ad?
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nice ad for Kelloggs, but why the American accent?
is it just me or does the man in this ad look like Ed Harris – and no I do not mean the curly haired man….
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I saw this TVC the other night and my first thought was’ self referential’.
It looks like an ad starring two Ad Guys
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I laughed which is good considering it’s meant to be a funny ad.
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I agree, a nice ad for Kellogg’s
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Fantastic ad, really funny. Loved the Ed Harris Viggo Mortensen lookalike!
Would like to see more of him!
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