Kevin Rudd fronts ad for HeartKids
Former prime minister Kevin Rudd is fronting an ad campaign for charity HeartKids.
In the ad, Rudd’s refers to the time when he was “pretty sick” with rheumatic fever as a child.
The production that made the ad was ZG Productions, PR was by Stellar Concepts.
Like the sentiment, but should have ended on close up of the tiny kid ‘s head in the man’s hand with the call to action. Would pull at the heartstrings and i reckon get a better result than Kevin Rudd as the ending.
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