F.Y.I.

Kew Junction’s moving digital makeover

Octopus Media has redeveloped their site in Melbourne at Kew Junction, with the site upgrade include a new LED screen.

The announcement:

Octopus Media has embarked on yet another re-development; this time at their landmark Melbourne location in Kew Junction. This site upgrade to a new state-of-the-art LED screen is the first stage of the development with a future plan to wrap the entire site with digital screens. The digital sign is viewable from many different angles and boasts a potential audience of close to 100,000 people every day.

This revitalisation of Kew Junction continues Octopus’ transformation of its inventory with plans to upgrade other screens in 2015 and to establish new sites thereby increasing their digital footprint in the Melbourne, Sydney and Brisbane markets. Across their network the Octopus Media portfolio provides the opportunity to attract more than 30,000,000 viewers every month and bring fantastic breadth of exposure to potential clients. Further announcements are expected in the coming months. Watch this space!

“Given our digital screens can be updated at a moment’s notice and able to link to all types of social media interfaces, the client can create a digital out of home marketing campaign that is fresh, sophisticated and inspiring to suit any type of creative idea” says Octopus Media Managing Director Nir Hadad. “Whether you want to generate brand awareness, promote a special event, or complement existing campaigns running across other media channels, the flexibility of this type of technology provides the client with the ability to customise and change their advertising to meet their marketing and customer requirements”.

The screen at Kew Junction is now live and Octopus Media invites new clients, existing clients and media agencies to contact the Octopus team to discuss new and exciting opportunities for upcoming media campaigns.

Source: Octopus Media press release

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