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	<title>Comments on: Keyboard Cat explains Westpac&#8217;s marketing strategy</title>
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	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Publicis Digital &#187; Blog Archive &#187; Are You Listening Yet?</title>
		<link>http://mumbrella.com.au/keyboard-cat-explains-westpacs-marketing-strategy-5292#comment-5616</link>
		<dc:creator>Publicis Digital &#187; Blog Archive &#187; Are You Listening Yet?</dc:creator>
		<pubDate>Tue, 19 May 2009 13:14:00 +0000</pubDate>
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		<description>[...] are talking about could prevent a lot of cringe worthy social media launches (see: Westpac&#8217;s ill-fated launch last week). Conversely, gaining insights in social networks through an effective listening strategy [...]</description>
		<content:encoded><![CDATA[<p>[...] are talking about could prevent a lot of cringe worthy social media launches (see: Westpac&#8217;s ill-fated launch last week). Conversely, gaining insights in social networks through an effective listening strategy [...]</p>
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		<title>By: silva</title>
		<link>http://mumbrella.com.au/keyboard-cat-explains-westpacs-marketing-strategy-5292#comment-5603</link>
		<dc:creator>silva</dc:creator>
		<pubDate>Tue, 19 May 2009 11:50:41 +0000</pubDate>
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		<description>Check out more funny &lt;a href=&quot;http://www.keyboardcat.com&quot; rel=&quot;nofollow&quot;&gt;keyboard cat videos &lt;a href=&quot;http://www.keyboardcat.com&quot; rel=&quot;nofollow&quot;&gt;HERE&lt;/a&gt;. 

Play him off keyboard cat</description>
		<content:encoded><![CDATA[<p>Check out more funny <a href="http://www.keyboardcat.com" rel="nofollow">keyboard cat videos </a><a href="http://www.keyboardcat.com" rel="nofollow">HERE</a>. </p>
<p>Play him off keyboard cat</p>
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		<title>By: marklen</title>
		<link>http://mumbrella.com.au/keyboard-cat-explains-westpacs-marketing-strategy-5292#comment-4772</link>
		<dc:creator>marklen</dc:creator>
		<pubDate>Sun, 10 May 2009 12:15:58 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=5292#comment-4772</guid>
		<description>Sorry Fish says sorry ... http://www.youtube.com/watch?v=2zv0xeMIVF8</description>
		<content:encoded><![CDATA[<p>Sorry Fish says sorry &#8230; <a href="http://www.youtube.com/watch?v=2zv0xeMIVF8" rel="nofollow">http://www.youtube.com/watch?v=2zv0xeMIVF8</a></p>
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		<title>By: john</title>
		<link>http://mumbrella.com.au/keyboard-cat-explains-westpacs-marketing-strategy-5292#comment-4768</link>
		<dc:creator>john</dc:creator>
		<pubDate>Sun, 10 May 2009 11:12:29 +0000</pubDate>
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		<description>nope - but apparently they are a bank you can count on - count on for having more money than sense. Who&#039;s to blame? I think we should told!</description>
		<content:encoded><![CDATA[<p>nope &#8211; but apparently they are a bank you can count on &#8211; count on for having more money than sense. Who&#8217;s to blame? I think we should told!</p>
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	<item>
		<title>By: Excessive exposure</title>
		<link>http://mumbrella.com.au/keyboard-cat-explains-westpacs-marketing-strategy-5292#comment-4764</link>
		<dc:creator>Excessive exposure</dc:creator>
		<pubDate>Sun, 10 May 2009 09:20:54 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=5292#comment-4764</guid>
		<description>Banks and accountability - does anyone else think that Westpac&#039;s strategy of placing 5 consecutive dps in the Good Weekend (assuming this would cost around $300k) in the one issue was a good investment?</description>
		<content:encoded><![CDATA[<p>Banks and accountability &#8211; does anyone else think that Westpac&#8217;s strategy of placing 5 consecutive dps in the Good Weekend (assuming this would cost around $300k) in the one issue was a good investment?</p>
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