KFC celebrates Halloween with sign change
KFC’s Pennant Hills store is marking Halloween by changing its store signage for one night, substituting the face of the Colonel with a skull.
https://www.youtube.com/watch?v=bQ4rcFFGS4s&list=UU9SPx_i5nlwkHbImkdSP1EA
A video of the sign change has been shared across the fast food chain’s Facebook and Instagram with fans asked to guess which store it was “for a trick or treat”.
KFC Marketing Manager Eva Tran said: “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical.”
The stunt follows on from rival fast food chain McDonald’s changing its signage at a number of stores to “Maccas” to mark Australia Day last year.
Credits:
KFC
- Marketing Director: Valerie Kubizniak
- Marketing Manager: Eva Tran
Agency: Ogilvy and Mather Sydney
- Creative Director: Shaun Branagan
- Senior Art Director: Wellison D’Assuncao
- Senior Copy Writer: Scott Mortimer
- Account Director: Brad Ure
- Account Manager: Kate Piatek
PRODUCTION COMPANY: ONE20
- DIRECTOR: Peter Bloomfield
- DIRECTOR: Will Horne
- CAMERA ASSISTANT: Mark Jephson
- CAMERA ASSISTANT/EDITOR: Ryan Cauchi
- PRODUCTION COORDINATOR: Renee Nadin
- PRINT PRODUCER: Paul Baron
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