KFC opens its kitchens up to the public to show how its food is made
KFC has launched a new campaign which aims to show customers “first-hand how KFC makes its famous Original Recipe chicken” with an ad showing the chain’s hand breading process.
The ad, created by Ogilvy Sydney, shows in slow-motion raw pieces of chicken tossed in flour before being deep fried. As part of the campaign, KFC opened its kitchen to the public for the “Open Kitchen Day” which saw customers taken on guided tours of the restaurant’s kitchen as the chain aims to let Australians know just what goes into the food.
https://www.youtube.com/watch?v=eWc06daT1uc
Fast food rival McDonald’s has been on a similar push over the past two years in a bid to make its food chain more transparent, with initiatives including the award-winning Track My Maccas app and the documentary McDonald’s Gets Grilled which saw six Australians invited to go behind-the-scenes of the fast-food chain to ask questions and provide honest opinions about the chain.
KFC Australia chief marketing officer Nikki Lawson said: “This campaign is about showing Australians the care our cooks take in delivering the iconic KFC taste people know and love, hand-coating our fresh chicken with flour and The Colonel’s 11 secret herbs and spices throughout the day.”
The Open Kitchen Day is supported with PR, commercials, content and social media and media partnerships with News.com.au and Mamamia which were used to demonstrate how KFC sources its chicken from suppliers like Inghams and Steggles.
https://www.youtube.com/watch?v=nD9ZPp8HYs8
Credits:
Client: KFC Australia
- Chief Marketing and Development Officer: Nikki Lawson
- Marketing Director: Valerie Kubizniak
- Marketing Director – Brand Development: Natasa Zunic
- Marketing Manager: Ashley Hughes
- Brand Manager: Belinda Thomson
Public Relations: Edelman Australia
- Account Management: Jo Osorio, Tracey Yong, Cameron Stead and Scarlett Templeman
Creative: Ogilvy Sydney
- Chief Strategy Officer: Mark Sareff
- Creative Director: Shaun Branagan
- Art Director: Scott Sparks
- Copywriter: James Blow
- TV Producer: Peter Hackforth
- Business Director: Scott Chalcraft
- Group Account Director: Sarah Faraday
- Account Director: Brad Ure
- Account Manager: Jessica Standfield
- Account Executive: Michael Porter
Media: MediaCom
- Client Communications Planning Director: Olivia Geen
- Implementation Planning Director: Melanie Madden
Branded Entertainment: Ensemble
- Senior Producer: Hayley Ritz-Houlton
Social: Social@Ogilvy
- Social Managing Director: Yianni Konstantopoulos
- Senior Digital Analyst: Alexandra Simmons
- Designer: Pierrette Langford
- Designer: Bede Gannon
Instore Merchandising: Design Intoto
- Design Director: Gilbert Chin
- Account Management: Lisa Mitchell
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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McDonald's Gets Grilled
Nikki Lawson
Ogilvy Sydney
Hmmm – where have I seen this before???
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Now show us how you make a nugget.
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look at those credits!! – too many cooks in the kitchen = uninspired overlooked ideas
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Surely this misses the point? Why don’t we see an ad showing where the chicken comes from?
They live in filth, have their beaks cut off and are fed with drugs to mature them in weeks rather than years.
When slaughtered they are stunned, have their throats cut, and are dropped into boiling water whilst still alive.
http://www.kentuckyfriedcruelty.com/
DB
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