Kraft moves Oreo to DraftFCB Sydney

Oreo: from Melbourne to Sydney

The ad account of Oreo, Kraft Food’s fast-selling biscuit, is to move from Melbourne to Sydney following the closure of its creative agency DraftFCB Melbourne last year.

After a protracted review which kicked off in September, the Melbourne-based consumer goods giant has opted to move the account north to DraftFCB’s Sydney office.

The appointment sees Kraft’s roster agencies Droga5, JWT Melbourne, Saatchi & Saatchi and Publicis Mojo miss out. Kraft did not confirm the shift, but did not comment further.

When DraftFCB Melbourne closed following the loss of lynchpin client Honda to Leo Burnett, it left clients including Oreo, Vitasoy and charities Headspace and National Stroke Foundation without an agency.

The latter two clients remain agency-less, Mumbrella understands.

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