Comments on: Kraft: We admit the new Vegemite name sucked and we’re changing it

By: cheesy mite

cheesy mite — Fri, 16 Oct 2009 20:20:08 +0000

cheesy mite is a good name for the delicious new vegemite
because it hase vegemite and cream cheese in it and I hope you think so to.

By: Vegemite 2.0: Now it’s Cheesybite - mUmBRELLA

Vegemite 2.0: Now it’s Cheesybite - mUmBRELLA — Tue, 06 Oct 2009 23:16:24 +0000

[...] Aftyer widespread public derision at the iSnack 2.0 name, chosen from a public competition, Kraft caved in last week and said it would change the name. [...]

By: sven

sven — Mon, 05 Oct 2009 22:38:46 +0000

i love seeing ad people fooled by good PR

By: Appeberry chizzzanixin

Appeberry chizzzanixin — Mon, 05 Oct 2009 07:10:59 +0000

once i smoked some weed once. but i rekon cheesymite would work. LOL and if not y not call it yermum mite cause ya never know what mite

By: sHizZiznix Porterhouse

sHizZiznix Porterhouse — Mon, 05 Oct 2009 07:07:59 +0000

Wtf i like the idea to pay bakers delight and name it cheesymite. y not name it jackomite – it started of black and now its getting whiter.!!!! mmmm cheese. i luurve da chheeeeeeeseeee!!!!

By: Kyle Sandilands butt of Mix video joke, and on top of Zoo magazine’s most hated list - mUmBRELLA

Sun, 04 Oct 2009 14:03:43 +0000

[...] old Dean Robbins, the punter who came up with the Vegemite iSnack 2.0 name, is at number [...]

By: imm

imm — Fri, 02 Oct 2009 12:10:37 +0000

how about

By: max melero

max melero — Fri, 02 Oct 2009 11:46:14 +0000

i thik if the money is what they wat then voldimite will get all the harry potter fans and it souds so awesome ………voldemite the spread whos name must ot be spoken

By: Organic Aussie

Organic Aussie — Fri, 02 Oct 2009 10:11:36 +0000

One thing I find quite amusing is that Australians worship Vegemite but they don’t realize that it is chocker block full of nasty additives & preservatives. It is everything but good for you. If you want to get all the benefits that a yeast extract offers then Marmite or some of the other mites will offer much more than the unhealthy Vegemite. In fact I find it incredibly naive and stupid that Australians give this junk food crap all the free advertising it does not deserve. It’s just feeding the pockets of the dirty executives and marketing teams that are sitting back behind their desks with their fat wallets grinning like Cheshire cats.

By: David Jackmanson

David Jackmanson — Fri, 02 Oct 2009 04:20:31 +0000

Oh dear. Seriously, anyone who buys into this shallow, intellectually lazy idea that ANY talk about a product is good for that product should answer this question:

A lot of people have been talking about Roman Polanski these last few days. Is that good or bad for him?

Kraft don’t get money when people talk about them. They get money when they sell their products. The ONLY thing they need to tell consumers is that there is a new type of Vegemite out that has a lighter taste. Discussion about anything else about Vegemite is a sign they’ve failed.

By: Kevin Bloody Rudd

Kevin Bloody Rudd — Fri, 02 Oct 2009 04:07:44 +0000

@Simon: “I’ve spent more time reading, listening & talking about Vegemite in the last 48 hrs that I have in my entire life.”

The sign of a very succesful campaign to me mate. Vegemite hits the headlines and everyone is talking about it. An excellent PR campaign – hats off to the agency and to Kraft…

By: rob

rob — Fri, 02 Oct 2009 01:31:27 +0000

I LIKE THE STUFF , PERHAPS THE NAMES WERE A BIT HARSH

By: PC SMITH

PC SMITH — Thu, 01 Oct 2009 20:54:47 +0000

We want to know who will hang for this in Kraft.

By: Kraft Drops iSnack 2.0 - PSFK

Kraft Drops iSnack 2.0 - PSFK — Thu, 01 Oct 2009 15:14:45 +0000

[...] [via mUmBRELLA] [...]

By: Jen

Jen — Thu, 01 Oct 2009 14:18:27 +0000

I didn’t even realise it had been named until it was un-named! No matter what it ends up, everyone in our house will keep calling it Spreadimite. Much easier to say than Spreadgemite or whatever it is other people were suggesting.