The coming wave of media consolidation could push Ten into the arms of News Corp, Seven into bed with Fairfax Media and Nine with WIN, predicts Mumbrella's Tim Burrowes
A long while back, I had lunch with the father of an English Premier League footballer. He confided that his son would be replacing my club's top striker.
None of this had appeared in the transfer-obsessed tabloid sports pages. And nor did it for several months. But the transfer eventually unfolded in exactly the way he told me it would.
It was eye-opening to realise just how far in advance top level deals are stitched up.
As the calls for stricter regulation of alcohol advertising to protect children heat up Mike O'Rourke argues changes to advertising will do nothing without changing behaviour at home.
Hi, my name is Mike O’Rourke and I ask my kids to pass me beers.I drink alcoholic beverages at home, and yes, I have also been guilty of asking my kids to go to the fridge for me. And when we have guests I angst about what wine we’ll serve as much what food we’ll eat. And the rhetorical discussions with my son over whether I should get 2 bags of ice or just the one (the answer’s always two).
Like most Australian families, alcohol plays a large part in my home life.
Ashton Bishop and Gary Wilkinson argue how the actions of former BP chief Tony Hayward during the Gulf of Mexico oil crisis should be a wake up call to stressed marketers and those that work with them.
In 2010 after over 455 million litres of oil had already poured into the Gulf off the Louisiana coast and millions of litres more continued to escape every day, Tony Hayward, the CEO of oil giant BP, and the public face of the environmental disaster, decided to take part in an exclusive yacht race off the Isle of Wight. There was outrage. Social media, already heavily critical of BP’s poor response to the catastrophe, got worse.
Recent pieces on Mumbrella around charity street fundraisers have stirred debate about the pros and cons of the practice. Here Angela Brooks looks at what the statistics show is the best way of fundraising.
Following Mumbrella’s recent stories on the pro’s and con’s of ‘chuggers’, I thought it may be of value to reveal what the statistics show is the best fundraising strategy for charities and how to secure more out of the Australian hip pocket. The results will surprise many.
In response to Adam Ferrier's article on whether advertising spin is actually OK, TV luminary Nick Murray argues it is not.
As Adam Ferrier correctly points out in his wonderfully provocative article the ABC's consumer affairs show The Checkout takes aim at brands which charge more for products marketed by preying on desires and fears in nearly every episode. I make TV shows including The Checkout, so I thought I'd give a non marketer's perspective.
After starting the year with improved ratings and an air of optimism audience shares have declined severely for Network Ten. Megan Reynolds spoke to industry insiders to find out where it went wrong.
Secrets and Lies was one of the most anticipated dramas of the year, which has already been picked up by production companies in the US and UK, launched to 403,000 metro viewers on Channel Ten last night. While those numbers may be disappointing for executives in the Pyrmont offices, they are higher than it has been getting for established reality show The Biggest Loser and the revived So You Think You Can Dance (SYTYCD).
In the week after the Winter Olympics Ten's total network audience share dropped from 18.8 per cent, to 14.4 per cent. This included the main channel's worst-ever rating night, where it took just 6.4 per cent of the audience.
In his regular column Adam Ferrier poses a question to the industry.Today he asks is advertising spin as bad as it is made out to be?
Advertising is bad right? We coerce people into buying stuff they don’t need. Further, as TV show The Checkout points out (most weeks) we sometimes just put a descriptive word like ‘Baby’, or ‘Premium’ on a certain product, and then charge more for exactly the same thing. For example, all shampoos are basically made of the same stuff – so why are some priced at $3.00 a bottle whilst ‘Premium Salon Quality’ alternatives (at product parity) cost $30 (or more)?
The industry is once again being asked to get involved in this year's Mumbrella360. Mumbrella's Tim Burrowes explains how
This is the fourth time we've done this. It's the moment to fire the starting pistol on Mumbrella360.
In the next few days we'll be announcing at least one big new thing for Mumbrella360. But the most important thing remains the same - once again we're inviting the industry to join us in curating the conference. You're reading that invitation right now.
A new campaign by DrinkWise aimed at encouraging people to drink responsibly actually does the opposite, argues Joel Egan.
Clemenger BBDO Melbourne's new campaign, ‘Drinking - do it properly’, is stylish, cool and well executed which ticks all the boxes for them. But I can’t help thinking that DrinkWise could be left picking up the pieces.
On Friday night Communications Minister Malcolm Turnbull launched Morry Schwartz's The Saturday Paper at a function in Sydney. This is an abridged version of his speech.
Just a few years ago in 2008 the president of France Nicholas Sarkosy said: "democracy can not function with a press permanently on the edge of an economic precipice."
With many struggling to provide insights from Big Data Bryan Melmed puts his money where his mouth is by using it to predict the winner of the Best Picture Oscar.Can big data insights predict the winner of Best Picture at Sunday’s Oscars? We think it can and we are betting the farm on 12 Years a Slave. And this is how we figured it out.
A new co-produced children's TV show between the ABC and Chinese state TV may show where the future of co-production lies.
Filmed over six months across freezing winter and the heat of summer on a set the size of a football field, located outside the city of Zhou Zhou two hours south of Beijing Hoopla Doopla posed a number of challenges for the Australian and Chinese production teams working on it, not least the language barrier.
In this interview with Mumbrella Asia editor Robin Hicks, Melbourne-born journalist Jessica Mudditt talks about the challenges of reporting on a country that is – in fits and starts – loosening its grip on press freedom after decades of oppression.What’s the hardest thing about reporting on Myanmar?
For me, it’s the lack of data available. Previous military regimes appear to have had zero interest in obtaining information about the people of Myanmar (other than for intelligence purposes!). A census hasn’t been conducted in more than 30 years, so even something as straightforward as the total population of Myanmar is merely an estimate, and the estimates vary quite a lot from organisation to organisation. And because Myanmar was a closed country for so long, the research that would normally have been amassed by civil society groups such as INGOs simply didn’t exist until recently.
The death of Charlotte Dawson says a bit about the media spotlight but more about the realities of mental illness, argues Mumbrella's Tim Burrowes.
It was a strange, sickening feeling this afternoon watching Charlotte Dawson on video. I hadn't seen it since we published the interview just over a year ago.
LAFHA chaos as overseas staff excluded from transition period
Clarification on when workers will lose their entitlement to the Living Away From Home Allowance will be issued “relatively soon”, the Treasury has told Mumbrella. However it now appears certain that most overseas agency staff will lose out.
The move follows two days of confusion on the questions of whether overseas staff already receiving LAFHA will be entitled to a two year transition period.
The issue is a key one for the media and marketing industry, which employs a disproportionately large number of staff from overseas, particularly from the UK. LAFHA offers a tax perk towards living costs.
Tuesday’s budget announcement confirmed that LAFHA will end for most people. Guidance published on Tuesday appeared to suggest that anyone with LAFHA arrangements in place would be allowed a two year transition period.
However, this now appears to be incorrect. Commenters on Mumbrella say they have been told by Treasury sources that the guidance was misleading.
Although a full statement has not yet been issued by the Treasury, it has indicated to Mumbrella that people whose homes were overseas will not be allowed the transition period, and their entitlement to LAFHA will expire at the end of next month. A spokesperson for the Assistant Treasurer told Mumbrella:
“The reforms to the tax concession for living-away-from-home allowances and benefits announced in the 2011 Mid-Year Economic and Fiscal Outlook in November 2011, will apply from 1 July 2012. The scheme will no longer include those currently on LAFHA with homes overseas.”
These reforms, which were announced as part of the government’s “Tax Measures in Mid-Year Economic and Fiscal Outlook” in November include:
access to the tax exemption for temporary residents will be limited to those who maintain a residence for their own use in Australia, which they are living away from for work purposes, such as ‘fly-in fly-out’ workers: i.e not temporary residents maintain a home overseas, and,
a requirement that claimants substantiate their expenses.
The confusion was created with the additional reforms to LAFHA announced in this week’s budget, in which a transitionary period was announced. The Assistant Treasurer’s spokesperson confirms that this transition period applies only to those elements announced in this week’s budget:
Limiting access to the tax concession to employees who are maintaining a home for their own use in Australia, that they are living away from for work; and
Imposing a 12 month time limit on how long an employee can receive the tax concession at a particular work location.
The first point, on first glance, appears to be identical to that listed in the November reforms, and the Treasury document -referred to as “budget paper two” does in fact say that all LAFHA reforms will be subject to a transitional period. Many commenters have expressed the view that the reforms have been communicated in a confusing manner.
Only Australian residents will be granted a two year transition period to re-arrange their financial affairs.
As a further complication, the question has now been raised as to whether the move breaches the UK/Australia Double Taxation Convention 2003 , in which Article 25 states: “Nationals of a Contracting State shall not be subjected in the other Contracting State to any taxation or any requirement connected therewith, which is other or more burdensome than the taxation and connected requirements to which nationals of that other State in the same circumstances, in particular with respect to residence, are or may be subjected”.
The Treasury declined to comment on whetehr it was to blame for the confusion. But it said an “exposure draft”, a document which will lay out the practical applications of the reforms, would be released shortly.
Mumbrella could not reach the UK Consulate in Canberra for comment at time of writing.
A sample of social media conversations from Storify:
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