After a post listing five trends to let go in 2014Hugh Stephens adds his own pet peeve to the list. On the subject of 2013 trends that really shouldn’t continue into 2014, I can’t help but raise apps. If I had a dollar for every time I heard “we’re thinking of developing an app…” I’d probably retire comfortably to a private island.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
The ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
LAFHA chaos as overseas staff excluded from transition period
Clarification on when workers will lose their entitlement to the Living Away From Home Allowance will be issued “relatively soon”, the Treasury has told Mumbrella. However it now appears certain that most overseas agency staff will lose out.
The move follows two days of confusion on the questions of whether overseas staff already receiving LAFHA will be entitled to a two year transition period.
The issue is a key one for the media and marketing industry, which employs a disproportionately large number of staff from overseas, particularly from the UK. LAFHA offers a tax perk towards living costs.
Tuesday’s budget announcement confirmed that LAFHA will end for most people. Guidance published on Tuesday appeared to suggest that anyone with LAFHA arrangements in place would be allowed a two year transition period.
However, this now appears to be incorrect. Commenters on Mumbrella say they have been told by Treasury sources that the guidance was misleading.
Although a full statement has not yet been issued by the Treasury, it has indicated to Mumbrella that people whose homes were overseas will not be allowed the transition period, and their entitlement to LAFHA will expire at the end of next month. A spokesperson for the Assistant Treasurer told Mumbrella:
“The reforms to the tax concession for living-away-from-home allowances and benefits announced in the 2011 Mid-Year Economic and Fiscal Outlook in November 2011, will apply from 1 July 2012. The scheme will no longer include those currently on LAFHA with homes overseas.”
These reforms, which were announced as part of the government’s “Tax Measures in Mid-Year Economic and Fiscal Outlook” in November include:
access to the tax exemption for temporary residents will be limited to those who maintain a residence for their own use in Australia, which they are living away from for work purposes, such as ‘fly-in fly-out’ workers: i.e not temporary residents maintain a home overseas, and,
a requirement that claimants substantiate their expenses.
The confusion was created with the additional reforms to LAFHA announced in this week’s budget, in which a transitionary period was announced. The Assistant Treasurer’s spokesperson confirms that this transition period applies only to those elements announced in this week’s budget:
Limiting access to the tax concession to employees who are maintaining a home for their own use in Australia, that they are living away from for work; and
Imposing a 12 month time limit on how long an employee can receive the tax concession at a particular work location.
The first point, on first glance, appears to be identical to that listed in the November reforms, and the Treasury document -referred to as “budget paper two” does in fact say that all LAFHA reforms will be subject to a transitional period. Many commenters have expressed the view that the reforms have been communicated in a confusing manner.
Only Australian residents will be granted a two year transition period to re-arrange their financial affairs.
As a further complication, the question has now been raised as to whether the move breaches the UK/Australia Double Taxation Convention 2003 , in which Article 25 states: “Nationals of a Contracting State shall not be subjected in the other Contracting State to any taxation or any requirement connected therewith, which is other or more burdensome than the taxation and connected requirements to which nationals of that other State in the same circumstances, in particular with respect to residence, are or may be subjected”.
The Treasury declined to comment on whetehr it was to blame for the confusion. But it said an “exposure draft”, a document which will lay out the practical applications of the reforms, would be released shortly.
Mumbrella could not reach the UK Consulate in Canberra for comment at time of writing.
A sample of social media conversations from Storify:
Mumbrella is bound by the standards of practice of the Australian Press Council. If you believe the standards may have been breached, you may approach Mumbrella itself or contact the council by email at email@example.com or by phone (02) 9261 1930. For further information see www.presscouncil.org.au