Last night ANZ launched one of Australia's biggest branded content plays to date. Mumbrella's Tim Burrowes was at the launch.
It took a few minutes too long last night for it to dawn on me why there was a jazz band in the corner of the room at ANZ's Melbourne conference suite. Blue Notes - gerrit?
And what last night's event did make clear is that the opportunities of that developing subset of branded content, brand journalism, are beginning to dawn on local brands.
Recently there was another report from the scientists of the IPCC (Intergovernmental Panel on Climate Change) telling us that climate change (what used to be called global warming) is upon us and there are real changes happening now (I bet I’ve lost several readers already!)
The scientists are urging us to heed their warning and change our behaviours, yet we ignoring them in droves. Even though information they are giving us is dire.
The Daily Telegraph has delivered a great piece of old fashioned campaigning journalism, argues Mumbrella's Tim Burrowes
Back when I worked in newspapers, I was taught that if a newspaper is going to embark on a campaign, it has to pass three tests.
Following a series of special reports on piracy on Mumbrella this week Foxtel's Bruce Meagher explains why the company is airing Game of Thrones as it is.
Much has been made in the past few days of the fact that fans of Game of Thrones are unable to acquire the series through services other than Foxtel until after the final episode airs. Unfortunately, there has also been much misinformation about how Foxtel is making Game of Thrones available to the public.
This year's Mumbrella Awards are going to be tougher to enter than ever before. Which makes winning one worth even more. As the call for entries goes live, Tim Burrowes explains the changes for this year.
Please don't hate me.
I hear a common complaint about some industry awards, and I'm afraid it's mostly my fault.
With the battle for early evening eyeballs increasingly important for commercial TV networks Amanda Meade looks at the numbers to see if the most popular newsreaders are the most watched.
Despite dramatic changes to the media landscape in the past ten years, the traditional 6pm commercial news bulletin on free-to-air television remains a key building block in a network’s schedule - get it right and you can carry big audiences over to your primetime shows. Some bulletins have even expanded from 30 minutes to an hour in the main markets of Sydney and Melbourne.
This week Adam Ferrier asks whether PR is starting to mean everything and nothing, and whether it is any different from traditional advertising.
I've been thinking about the PR industry lately and where PR fits in the broader communications landscape. I've thought about it a lot, and worked with most models from integration under one roof to partner agencies, and a few things in-between.
After a rare business class flight, Mumbrella's Tim Burrowes argues that brands may miss opportunities when staff treat customers according to their perceived value.
So over the weekend, I finally got to make the metaphorical left turn getting onto a Qantas flight. And it was everything I could have wanted.
This week in his Answers for Adam column Adam Ferrier asked whether agencies should imitate startups. Here Nic Hodges argues agencies need to focus on their ideas, but modernise processes.
In his column this week Adam Ferrier asks "would your agency be doing better work if it put data, behavioural sciences, and technology up on pedestal along with creativity? Or is a single-minded focus on creativity still the answer?".
Here's a secret - nobody at a startup is sitting around caring about acting more like an advertising agency.
After Graham White's response to Joe Hildebrand's CommsCon speech generated some heated debate on the state of the PR industry, Rob Lowe argues 'PR agencies' are already dying out.
PR agencies will cease to exist in the next ten years. Is that shocking enough for you? Well it’s true. Too many PR agencies are outdated, the traditional media landscape is shrinking, and with increasing numbers of advertising, social media and even SEO agencies getting in on the action, we need to smarten up.
With Cannes Young Lions entries closing on Friday former winner Iggy Rodriguez has the reasons why you should pull an all nighter to finish your entry.
Okay, sure it’s the last minute, but plenty of famous campaigns have been written right before a big meeting or on the night before a pitch. You’ve got a few days, so you’re laughing.
This week Adam Ferrier asks whether ad agencies should be embracing startup culture more, or continuing to focus single-mindedly on creativity.
“The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists”. Banksy (apparently?!)
The above quote is around ten years old and I wonder if it’s still relevant. I’m getting the sense that the new breed of creative folk who want to make a buck are not entering advertising – but rather being seduced by the technology fuelled ‘start-up’ culture. For example is it cooler to attend the Cannes Lions or tweet about the latest gadget unveiled at SXSW?
It’s nearly time for the call for entries for the 2014 Mumbrella Awards. But before we publish this year’s categories and criteria, Mumbrella’s content director Tim Burrowes invites you to have a say...I can still remember in excruciating detail the night we lost.
While the Ten Network's ratings woes well documented Luke Devenish asks if their best way to turn it around is a brand overhaul.
We all find it difficult to get out of bed of a morning, but spare a thought for the powers-that-be at Network Ten, who must surely be belting the snooze button on a daily basis. Their annus horribilis is now nudging half a decade thanks to a waking nightmare that is two pronged in its torment.
Shit! You Work in PR? Not that old chestnut again. Isn’t it time to move on and say something different?
Last Thursday in Sydney at the CommsCon Awards, the night to celebrate the best of the PR industry's efforts over the previous 12 months, we were yet again subjected to the narrow view of the discipline. This time through the moderator on the night, journalist Joe Hildebrand.
LAFHA chaos as overseas staff excluded from transition period
Clarification on when workers will lose their entitlement to the Living Away From Home Allowance will be issued “relatively soon”, the Treasury has told Mumbrella. However it now appears certain that most overseas agency staff will lose out.
The move follows two days of confusion on the questions of whether overseas staff already receiving LAFHA will be entitled to a two year transition period.
The issue is a key one for the media and marketing industry, which employs a disproportionately large number of staff from overseas, particularly from the UK. LAFHA offers a tax perk towards living costs.
Tuesday’s budget announcement confirmed that LAFHA will end for most people. Guidance published on Tuesday appeared to suggest that anyone with LAFHA arrangements in place would be allowed a two year transition period.
However, this now appears to be incorrect. Commenters on Mumbrella say they have been told by Treasury sources that the guidance was misleading.
Although a full statement has not yet been issued by the Treasury, it has indicated to Mumbrella that people whose homes were overseas will not be allowed the transition period, and their entitlement to LAFHA will expire at the end of next month. A spokesperson for the Assistant Treasurer told Mumbrella:
“The reforms to the tax concession for living-away-from-home allowances and benefits announced in the 2011 Mid-Year Economic and Fiscal Outlook in November 2011, will apply from 1 July 2012. The scheme will no longer include those currently on LAFHA with homes overseas.”
These reforms, which were announced as part of the government’s “Tax Measures in Mid-Year Economic and Fiscal Outlook” in November include:
access to the tax exemption for temporary residents will be limited to those who maintain a residence for their own use in Australia, which they are living away from for work purposes, such as ‘fly-in fly-out’ workers: i.e not temporary residents maintain a home overseas, and,
a requirement that claimants substantiate their expenses.
The confusion was created with the additional reforms to LAFHA announced in this week’s budget, in which a transitionary period was announced. The Assistant Treasurer’s spokesperson confirms that this transition period applies only to those elements announced in this week’s budget:
Limiting access to the tax concession to employees who are maintaining a home for their own use in Australia, that they are living away from for work; and
Imposing a 12 month time limit on how long an employee can receive the tax concession at a particular work location.
The first point, on first glance, appears to be identical to that listed in the November reforms, and the Treasury document -referred to as “budget paper two” does in fact say that all LAFHA reforms will be subject to a transitional period. Many commenters have expressed the view that the reforms have been communicated in a confusing manner.
Only Australian residents will be granted a two year transition period to re-arrange their financial affairs.
As a further complication, the question has now been raised as to whether the move breaches the UK/Australia Double Taxation Convention 2003 , in which Article 25 states: “Nationals of a Contracting State shall not be subjected in the other Contracting State to any taxation or any requirement connected therewith, which is other or more burdensome than the taxation and connected requirements to which nationals of that other State in the same circumstances, in particular with respect to residence, are or may be subjected”.
The Treasury declined to comment on whetehr it was to blame for the confusion. But it said an “exposure draft”, a document which will lay out the practical applications of the reforms, would be released shortly.
Mumbrella could not reach the UK Consulate in Canberra for comment at time of writing.
A sample of social media conversations from Storify:
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