Comments on: Latest CommBank ad focuses on promises kept

By: Lavinia is wonderful, I have testimonials and can send you photos.

Lavinia is wonderful, I have testimonials and can send you photos. — Mon, 26 Jul 2010 16:42:32 +0000

These ads remind me of the trailers for a horror movie. Some weird Japanese horror movie.

I’ve seen this movie. I think there is a girl, she’s dead and trapped down a well.

People that watch these ads will receive a telephone call late at night and strange voice over artist will say ‘you will die in seven days’.

The only way not do die is to get someone else to watch them.

It’s what they call ‘viral marketing’.

And it’s the only thing that’s going to get people to watch these things.

If you have watched these ads and if you want to live, send the link to someone you hate. Maybe someone in advertising.

Lavinia.

By: gg

gg — Fri, 16 Jul 2010 02:21:27 +0000

Your daughter nailed it Ron.

By: mick

mick — Thu, 15 Jul 2010 14:30:50 +0000

on the cost of an advert…. what ever the ad agency quotes the actual crew costs are probably no more than $100-150k a day. by that we are talking a film crew, grips, gaffers etc. There are so many variables you can never really give a set price although you could just buy a copy of the production book and get quotes from crew directly to keep an eye on your agency and it’s fees.

Although who is the chick in the torn jeans with a radio more importantly what does she do?

The days of the agency gouging the client should be dead and buried by now and the next producer who thinks he can skim another 5% off my rate by telling me he will pay me in 5 days or less will be leaving in an ambulance.

As for the advert? Arty, over the top and totally missing the point, Barabara is more of the real bank attitude we deal with should anything go wrong.
I bank with another bank they are doing ok. Commonwealth… I cut loose from them years ago like Telstra.

I want real customer service. Real people answering the telephone not a computerised phone system but a real human who speaks English as their native language not a learned language. Bit like AAMI.

By: Ron

Ron — Fri, 09 Jul 2010 09:21:55 +0000

My 7 year old daughter had this to say.. “Daddy why is this ad black and white and why is it stupid?” Laughed so hard I had to sit down..

By: chek

chek — Wed, 07 Jul 2010 11:37:48 +0000

this will not translate into any form of customer acquisition or market share penetration for this bank

By: DanL

DanL — Wed, 07 Jul 2010 08:27:29 +0000

Nice ad for the agency. For the bank though, not at all credible and not at all believable. Good to see CBA investing their money wisely!

By: nickatnights

nickatnights — Tue, 06 Jul 2010 02:03:38 +0000

Is the voiceover the same guy who did the AIDS ads in the 1980s?

Sounds like him. Scary.

“Always use a condom”

By: Steve Sammartino

Steve Sammartino — Mon, 05 Jul 2010 23:26:13 +0000

This is quite possibly the worst ad I’ve seen in 10 years. Pathetic creative idea with a proposition which isn’t beleivable to anybody who actually ‘lives’ in Australia. Well done Goodby Silverstein & Partners another piece of badvertising.

Steve.

By: anothermous

anothermous — Fri, 02 Jul 2010 00:32:19 +0000

Insert “FAIL” here…..

By: Herald Sun Reader

Herald Sun Reader — Thu, 01 Jul 2010 07:57:42 +0000

Oh and besides, there won’t be coverage if brands can’t buy a spot. So unless Channel 7 get to host every sporting event on earth and litter every second with shameless product placements then we’ll most likely have to cut to a 30 sec spot.

By: Herald Sun Reader

Herald Sun Reader — Thu, 01 Jul 2010 07:56:08 +0000

@ @Herald Sun Reader

yeah, that was my point I was being sarcastic.

As long as there is sport, TV will win and I don’t reckon sport is going away anytime soon.

We’ll always need TV ads.

By: The Colonel

The Colonel — Thu, 01 Jul 2010 07:50:57 +0000

I love the “making of …” clip – it has great production values, tight editing, intriguing cut-aways. I wonder if there will be a “making of the making of …”?

By: John Grono

John Grono — Thu, 01 Jul 2010 07:17:13 +0000

Ironic isn’t it. FIFA can’t even get a video replay to see whether the ball has crossed the line, but by the next World Cup there will be some interactivty for some (but certainly not all) TV broadcasts.

And bugger me dead if the Commbank didn’t contact my wife and say we can offer you an extra 1.5% interest on your online saver account until the end of July. First reaction was … what’s the catch? The PDS shows there isn’t a catch … as far as we can see. It’s a nice unexpected loyalty bonus … but like all banks there is still the lingering doubt that same way or other that additional income will be clawed back by some fee somehow. So – they jury is out.

By: Here all week

Here all week — Thu, 01 Jul 2010 07:06:06 +0000

I received a call once from the Commonwealth Bank… It was the teller, asking me how my experience was, and if I got the information on the other accounts I was after… all the while she was removing $750 from my account… Aaaah CBA… you little scamps.

By: @ Herald Sun Reader

@ Herald Sun Reader — Thu, 01 Jul 2010 06:20:40 +0000

… more and more likely, you’ll be watching the next World cup on your TV via the internet with live feeds, your personal control of camera angles, live interaction with friends and sports betting on the fly all at the same time.

The first to the space will win, Bigpond, Virgin in the UK ar already on the way there now.

That is the sound of inevitability.