Laxative brand gets on a roll

Fibre supplement and healthcare brand Agio has launched a new campaign with two iterations, targeting pharmacists and consumers.

The work was developed by Tactical Directions to promote two separate Agio products, Agiofibe and Agiolax. The campaign features in-store and point of sale as well as competition for consumers in which they can win the services of either a gardener, cleaner or handyman for a year to “keep their lifestyle rolling.”

Agio_In Store  Instillation (back)Agio marketing manager Kirk Koelmeyer said in a press release:
“The ‘On a Roll’ campaign is a first for Agio, in terms of the scope, spend and the fresh and quirky approach we have taken. Laxatives and fibre supplements are not the easiest things to discuss; this campaign is taking a ‘lighter’ look at these products to help de-stigmatise the topic.”

Credits:
Client – Agio, Agiofibe and Agiolax
Creative – Tactical Directions
Media – Hyland Media
PR – Cube

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