Comments on: Laziest social media campaign yet?

By: Rufus

Rufus — Mon, 14 Dec 2009 06:14:21 +0000

Just to balance out the vitriolic posting from other agencies and Timbo. The following are Robot Meets Alien recent social media project stats:

1. Project Runway Australia (Facebook Fans: 6619/Twitter Followers: 2196)
2. Adore Midori (Facebook Fans: 4572 Fans/Twitter Followers: 735) Ongoing
3. Samsung Capture (Facebook Fans: 6256/Twitter Followers: 1330) Ongoing.

I like what they do and think you’ve all let yourselves get a little carried away.

By: Social Networking with Squidoo | Pro-Write Design

Social Networking with Squidoo | Pro-Write Design — Tue, 24 Nov 2009 16:11:21 +0000

[...] Laziest social media campaign yet? (mumbrella.com.au) [...]

By: A Little Replay « DarcKnyt

A Little Replay « DarcKnyt — Mon, 23 Nov 2009 13:33:27 +0000

[...] Laziest social media campaign yet? (mumbrella.com.au) [...]

By: As marketers do we need to practice what we preach?

As marketers do we need to practice what we preach? — Sun, 22 Nov 2009 14:05:54 +0000

[...] Laziest social media campaign yet? (mumbrella.com.au) [...]

By: alexander

alexander — Wed, 18 Nov 2009 14:42:27 +0000

Thanks for the linky thing, Tim!

Lou – bloggers get audience. Doesn’t matter if they’re journalists or commentators, sharers of life experience or experts in their fields.

Which is why witless arseholes are starting to look at ways of ‘engaging’ them. Sadly, the thinking seems to be remove ‘media’ from the advertising/PR plan and replace with ‘bloggers’ as if the motivations, relationships and communication flows are the same.

So I’ve seen agencies that want to gather bloggers in a social event where the product in question is demo’d to them and agencies giving products to bloggers in the hope of securing ‘reviews’ or positive mentions.

Just for the record – as a journalist over 10 years, I only ever attended three press events. One company flew me to Lausanne to meet their CEO (lovely), one to Rome to a product gig (smashin’) and one to have breakfast at the Ritz in London (my ad manager shamed me by boshing Heinz ketchup out of the bottle all over their lovely scrambled eggs). That was as an editor. As someone who has a silly little blog as a hobby, the chances of you lot ever getting me in a room with a product are not only zero, I’ll bite anyone who tries.

Like the above example, this stuff doesn’t really work very well. Thank God the Middle East is still behind the curve on this and most bloggers are left untouched because many agencies and most clients still don’t see online as terribly relevant.

Halcyon days, eh?

By: DeeDee

DeeDee — Wed, 18 Nov 2009 03:06:13 +0000

Since when is it new for an agency to ask someone else to come up with their creative? In the publishing world it happens all the time – and I don’t think there’s ever been an offer of payment – other than that they might actually potentially buy an ad? Maybe.

By: Simon

Simon — Tue, 17 Nov 2009 10:44:13 +0000

I have to agree with Warlach – where are they getting their numbers from?

It reminds me of that PR agency I had a stoush with on another mUmBRELLA story about their ‘social media-led’ campaign for Cascade lager returning to the 375ml bottles. Their Cascade Facebook group had 153 people in it…no doubt most of them employees of Fosters…

Until you’re over 1000 fans/followers or whatever, I’d never blow your trumpet…

By: Merry

Merry — Tue, 17 Nov 2009 00:45:39 +0000

This agency should change their name to Lazy Robot Meets Greedy Alien
Lazy or uncreative Robot can not come up with their own ideas for this campaign, but Greedy Alien wants to keep the client’s money and decides to offer up just $1,000 as a prize – and hey it’s not even a prize really, because you have to put it towards the promotion of the product they are supposed to be promoting.

At least the chip companies running competitions to make an ad or create a flavour are offering a decent $$ prize in addition to a portion of sales or producing the ad themselves.

By: Idea for Samsung

Idea for Samsung — Mon, 16 Nov 2009 11:35:00 +0000

Perhaps next time you approach a 3rd party for your marketing don’t approach an alien!

Blimey, people talk about flying saucers and the like, but never give money to them…(Tom Cruise and John Travolta aside…)

Here is some advise for Samsung: Go to Youtube and search “I’m an alien – fast show” – That’s you that is.

By: LOL

LOL — Mon, 16 Nov 2009 10:43:08 +0000

LOL Tim

By: Stilgherrian

Stilgherrian — Mon, 16 Nov 2009 06:08:07 +0000

Maybe, Tom, but I reckon I might be hiding under the doona instead.

By: Tom Dodson

Tom Dodson — Mon, 16 Nov 2009 06:02:24 +0000

Another sad thing is they are an online marketing agency, and nobody has responded to this negative publicity….

Seriously guys, if you were a real online marketing group you would have picked up on this article and gone into damage control….

By: Gort

Gort — Mon, 16 Nov 2009 03:51:03 +0000

Klaatu barada nikto.

By: Rawns

Rawns — Mon, 16 Nov 2009 03:38:27 +0000

Appalling as it is, is there even any kind of incentive to assist these hapless muppets? A free camera?

By: Kevin

Kevin — Mon, 16 Nov 2009 03:27:15 +0000

We got this ‘opportunity’ to participate, but we don’t plan to do so. Personally I put this approach in the Nigerian email and Russian bride scam, only not quite so convincing or as well thought through.