Leo Burnett Sydney takes home five Clio Awards while Saatchi & Saatchi pick up three
Leo Burnett Sydney have picked up five Clio Awards across media types including including branded content, engagement, direct and print.
The awards, which aim to honour “groundbreaking work and talent that pushes the boundaries of creativity”, have awarded shortlisted nominees across the categories mentioned and film, film technique, print technique, Clio Music and design, with categories including audio, out of home, PR and the grand winner categories still to be awarded.
Leo Burnett Sydney picked up a gold for its ‘Small World Machines’ campaign for Coca-Cola in the branded content medium, with the same campaign picking up a silver for direct and a silver for engagement.
The agency also took home a bronze for its ‘Road to Recovery’ campaign for Bundaberg in engagement and a bronze for its World Wildlife Fund ‘Rhino’ print ad.
The Monkeys grabbed four awards with a silver and a bronze in Clio Music partnerships & Collaborations for its Intel Intelligent Sounds campaign. It also nabbed two more bronze awards in the Clio Music innovative media and Clio Music Film – short form categories.
Saatchi & Saatchi has so far taken home three Clio Awards, all for its ‘The Storybook Eye Test’ campaign for OPSM/LUXOTTICA. It has picked up a gold in branded entertainment and content, a gold for direct and a bronze for direct.
GPY&R Melbourne picked up a gold for its Defence Force Recruiting ‘Air Force FM’ campaign in direct.
Other winners included VML Australia Sydney which picked up a silver in direct for its Federal Police Academy ‘Missing Person Pre-roll’ campaign, Re: Sydney have grabbed a bronze for its Jason L identity campaign and Fin Design + Effects also took home a film technique bronze for its Challenger ‘Tree’ spot.
DDB Melbourne’s ‘Step dad Steve’ ad for Devondale was recognised with a film bronze, Whybin\TBWA Melbourne also took home a bronze in direct for its ANZ ‘GayTMs’ campaign and The Brand Agency nabbed a film bronze for its ‘Break the Barrier’ campaign for St John Ambulance.
So, Tim, are you going to launch an investigation into the legitimacy of these?
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