Lindauer: men are pathetic cry-babies when their women leave them alone for a night
Men are hopeless cry-babies when their loved one leaves them to their own devices – even for just a night – an ad for wine brand Lindauer by DDB New Zealand suggests.
Behind the camera was Danish director William Stahl, “the master of pulling down the pants of the modern man,” according to a press release.
Credits:
- Agency: DDB Group New Zealand
- Client: Lion Nathan
- Product: Lindauer
- First Ran – Sunday 16th September, 2012
- Lion Nathan:
- Marketing Manager – Wine – Susan Cassidy
- Brand Manager – Lindauer – Kylie Biddle
- DDB:
- Executive Creative Director – Andy Fackrell
- Group Business Director – Angela Watson
- Account Director – Jenny Travers
- Senior Account Manager – Kate Smart
- Art Director – Julia Ferrier
- Copywriter – Jennie Liddell
- Agency Producer – Tania Jeram & Judy Thompson
- Executive TV Producer – Judy Thompson
- Film Company – Roadmap Institute:
- Director – William Stahl
- Co – producer – Nina Fryland
- Producer – Martin Elley
- DOP – Manuel Albeto Claro
- Editor – Henrik Thiesen
- Online & Endframe – Jon Baxter @ Perceptual Engineering
- Audio House: Liquid Studios
- Audio Engineer: Craig Matuschka
- Song: ‘Every Minute Alone’ by WhoMadeWho
Dumb idea. No insight. Disturbing. For a brand that is about fun and light hearted moments, the execution is a ‘downer’. I spent most of the ad thinking this was going to be something deep and meaningful about loosing a partner (either a breakup or death), so the ‘payoff’ that it’s Lindauer pissed me off.
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Balls to that, not sure about NZ men but I can’t imagine they’d be any different, but most guys I know when it comes to the loved one having a girls night out, dance a jig, dust off the xbox, crack a beer and look forward to a couple of hours of peace and quiet while blowing shit up.
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I’m sure the girls out there wish this is what their man does when they’re out…but the reality involves far more beer and xbox. And maybe a bit of porn.
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Will ever be played outside of industry websites and awards viewings as a 90 seconder??? I reckon the 30 might be a bit more on the money. Hard to disagree with “Really?” and “no-one important” though..
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@Really: I thought the same too. If not for the title, it looks like an ad for a counselling service!
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I think this ad will serve as a reality check to a lot of girls who wish they’re bloke reacted that way… If anything it might serve as a reminder as to what’s more than likely going to happen when a ‘girls night out’ happens – mischief with the lads. This generally creates an unenergetic, gassy, hungover quilt hog the following day presenting more reasons to stay in instead.
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Maybe, in NZ
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Competent enough showcase for director’s handling of male anxiety, but fail to get how the brand is hero, or even what it stands for. Maybe it’s a reassurance thing – low alcohol maybe? – so girls’ night out won’t become a boozy lustfest? Or is there a subtle emotional connection to relationship equality? It’s a nice drop, but there’s something seriously missing here.
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Awful!
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