LinkedIn ranks CPA as its most influential local brand
LinkedIn has identified CPA Australia as the most influential brand in Australia on its platform.
The site came up with the list of top ten brands based on their content marketing efforts on LinkedIn.
The list was dominated by financial brands with ANZ, CommBank and Westpac all featuring.
Globally, the most influential brand was Forbes, with tech brands and publishers making up the majority of the top ten.
CPA Australia’s content and social media manager Jillian Bowen said: “We’re always looking for ways to connect so that we can drive greater awareness of the benefits of the CPA Australia designation. The challenge is finding these various audiences, and sharing content with them that relates to their particular career experiences and interests.”
Australia’s top 10 influential brands:
| 1 | CPA Australia |
| 2 | Cerebral Palsy Alliance |
| 3 | ANZ |
| 4 | Commonwealth Bank |
| 5 | BT Financial |
| 6 | Telstra |
| 7 | Virgin Australia |
| 8 | WorleyParsons |
| 9 | Thiess |
| 10 | Westpac |
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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