Comments on: Lion Nathan campaign promotes Tooheys New as ‘Australian currency’

By: Anonymous

Anonymous — Mon, 01 Mar 2010 06:24:30 +0000

The Budweiser spot aired at the Superbowl. A week after the Tooheys commercials.

By: Tim

Tim — Mon, 08 Feb 2010 06:31:04 +0000

It’s still a truck load of ‘ouch’ though Rob.

By: Rob

Rob — Mon, 08 Feb 2010 04:14:59 +0000

Actually Fionn I vote that it is a coincidence.

By: Fionn

Fionn — Mon, 08 Feb 2010 04:08:07 +0000

Rob – I was about to post the same thing…

http://adage.com/brightcove/si.....715,%20600

That is WAY too similar as just a freaky coincidence

By: Zac Martin

Zac Martin — Mon, 08 Feb 2010 03:43:45 +0000

I think it’s a great idea and the “cutting your mate’s grass” had me laughing.

Just hope they replace “case” with “slab” for us Victorians!

By: Rob

Rob — Mon, 08 Feb 2010 03:25:21 +0000

Ouch = http://adage.com/brightcove/si.....5118345001

By: Mac_Skeem

Mac_Skeem — Sat, 06 Feb 2010 08:37:26 +0000

Hahahaha, laughed well watching this. I think we’ve all done favours for beer. Great work.

By: The Beer Economy, par amour de la bière. « DayDream

The Beer Economy, par amour de la bière. « DayDream — Fri, 05 Feb 2010 15:23:53 +0000

[...] Source Mumbrella [...]

By: Aussie

Aussie — Fri, 05 Feb 2010 10:30:46 +0000

Tim if any brands owns the slab = a favour thing it’s VB. Has for years. At best this idea will not sell beer. At worst it will sell its competitors. Liking the ads or not has very little to do with marketing.

By: Punter

Punter — Fri, 05 Feb 2010 05:34:00 +0000

Cracker, who hasn’t used beer to get a mate to help u out? Very relatable.

By: tbone

tbone — Fri, 05 Feb 2010 02:58:37 +0000

haha its like the old cadbury roses campaign but for men. i dig it

By: Jeremy

Jeremy — Fri, 05 Feb 2010 02:58:23 +0000

Cheers Tim. Here’s hoping the digital elements add some charm. Having read the article before watching any of the ads I was a little disappointed. There is an amazingly powerful idea there – its new (or is that New?) yet familar – but just like you say its the creative strategy that’s making me excited not the executions.

By: mumbrella

mumbrella — Fri, 05 Feb 2010 02:52:42 +0000

Hi Jeremy,

The campaign doesn’t officially launch til the weekend so the website isn’t live yet (or it wasn’t last time we checked).

BTW, for what it’s worth, I like these ads. Not necessarily all the executions, but it’s a position that can really be built on. Strategically, owning the idea that a favour = a slab of New has got to work.

Cheers,

Tim – Mumbrella

By: Paul Montgomery

Paul Montgomery — Fri, 05 Feb 2010 02:39:34 +0000

That first one is terrible! Associating beer with bad relationships, boo to that.

By: Belinda

Belinda — Fri, 05 Feb 2010 02:36:04 +0000

When Australia was first settled by the Poms, there wasn’t a real currency for many years – ‘grog’ was about it. So it’s a nice throwback to our (white) history.