Comments on: Lion Nathan launches first TV ad for James Boag’s Pure

By: Simon T Small

Simon T Small — Mon, 23 Nov 2009 06:27:34 +0000

I’m pretty demanding but I wish I could find out more about it on the Boag’s website…
http://www.boags.com.au/#/brands/

Or maybe on Google…
http://www.google.com.au/searc.....=firefox-a

By: Justin Polites

Justin Polites — Thu, 19 Nov 2009 22:35:59 +0000

I like it!
But then again I also like Raoul Duke – http://duffydotcom.com/illust_fear.jpg

By: Wazz

Wazz — Thu, 19 Nov 2009 20:50:43 +0000

The more I watch it, the more I like it. And when it’s time for pens down this afternoon, I’m going to head to the pub and try one.

By: Price Watch » Blog Archive » God is Great Beer is Good

Price Watch » Blog Archive » God is Great Beer is Good — Thu, 19 Nov 2009 11:02:04 +0000

[...] Lion Nathan launches first TV ad for James Boag’s Pure – mUmBRELLA [...]

By: March Hare

March Hare — Thu, 19 Nov 2009 07:02:52 +0000

I could say nonsense, but I won’t. I feel like indulging.

One for the semiotics guys to ponder; maybe over a strong malt and some Ketamine.

Sure, it makes no sense whatsoever, sure it’s completely up itself –
but you can always claim that was the point.

I suspect this is gonna look pretty good on my 52″ plasma.
I suspect I wont tire of it quickly, but then I like Kaufman movies.

And for those that don’t get it at all – they can look at the pretty pictures,
and imagine there’s something special in the world that they’ll never understand.

And that could be pretty special. Positioning: the poets beer.
Hope there’s a big enough market here in Aus.

By: Rascally

Rascally — Thu, 19 Nov 2009 06:03:53 +0000

@ Brad Clark

I’ve never seen punters get that deep in pre-testing or post for that matter but if you say so….

By: Rascally

Rascally — Thu, 19 Nov 2009 06:02:25 +0000

I really like the images. Whoever did the effects did a great job.

However…almost expected the pouty pale Vampires from New Moon to show up at one point and not sure this will help beer drinkers remember the brand which is surely the point of all this.

And I’m sure the media agency hates it. 60 seconds for tv? In 2009? How luxurious.
You really want to get cut through at those prices.

By: eek

eek — Thu, 19 Nov 2009 05:01:14 +0000

Excuse me for being skeptical but I’m currently Googling “Brad Clark Planner Mojo Sydney” and “Brad Clark Client Boags”.

By: Sam

Sam — Thu, 19 Nov 2009 04:51:01 +0000

This is a good ad. I like it and clearly so do some other commenters. Obviously it’s not for everyone but of course something this unusual isn’t going to appeal universally. Let’s wait and see how the beer does in sales before we write off this new- fandangled approach of doing something ‘different’.

By: anothermous

anothermous — Thu, 19 Nov 2009 04:44:44 +0000

Well said Chris Walton.. JH there are other ways of differentiating in a cluttered market ..its called making a good ad..Yes

By: JH

JH — Thu, 19 Nov 2009 04:31:59 +0000

Why are people such negative assholes……Is it different in the category – Yes, will people take notice – Yes, does it position a new brand clearly in a cluttered market – Yes. Do I work for the agency – NO, am I sick of crap comments like this that have migrated across from CB, yes.

By: Chris Walton

Chris Walton — Thu, 19 Nov 2009 04:06:22 +0000

If that is the case then I’m sure all those beer drinkers out there who get off on religious connotations will be falling over themselves to get some now. Those who like ads that make them thirsty will have to wait for the next one I suppose

By: Brad Clark

Brad Clark — Thu, 19 Nov 2009 03:42:02 +0000

LOVE IT! Has no one else picked up on the religious connotations at play in the ad. Burning tree at the start is the voice of God, followed by a series of events that somewhat resembles (although not the same) the ‘plagues’ in the story of Moses and the Dove of peace at the end. Tassie has been cleansed by God, therefore allowing them to create the beer in its purest form. Boag’s Pure…

By: tbone

tbone — Thu, 19 Nov 2009 03:18:04 +0000

at least we have moved on from ‘big ads’

By: jd

jd — Thu, 19 Nov 2009 02:51:07 +0000

It may not say much about the beverage but at least there are no ‘sleazy guys and tacky girls’