Liquor retailer launches national campaign: Better get to Bottlemart
Adelaide agency KWP! Advertising has released a series of TV commercials for independent retailer Bottlemart.
The series, which will run nationally, features six different situations where tricky situations are made easier by Bottlemart.
KWP!’s creative director James Rickard said: “The Bottlemart brand is reflective of its people – likeable, fun, credible and knowledgeable with a great sense of humour, but without trying to be too clever.”
“These are the attributes that have made the company an integral part of so many customers’ social lives for more than 35 years, and they’re the attributes that we wanted to celebrate in this new campaign.”
The campaign strategy was devised with help from media agency Ikon Adelaide, which worked with BDA research to identify a sub-groups in Bottlemart’s customer base, each of which shop for slightly different reasons.
Ikon’s Natalie Morley said: “Our extensive customer and store profile analysis has determined our media planning, which we’ve optimised through strategic channel selection around moments, occasions and environmental considerations.”
“The resulting schedule covers national television activity such as Summer cricket and Sky Racing television broadcasts, plus supporting metro and regional radio and print rolling out for the rest of the financial year.”
Better get a new agency.
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