Lisa Walsh to depart as IAB director of research
Walsh
The Interactive Advertising Bureau (IAB) is on the hunt for a director of research for the second time in 12 months with Lisa Walsh set to depart the organisation later this year, Mumbrella understands.
Walsh took up the position in June and has been overseeing the changes taking place in the mobile measurement space.
“We have discussed our plans for 2016 with Lisa and can confirm that she will be leaving IAB later this year,” said Alice Manners CEO of IAB Australia.
“Her departure will allow us to work more closely with the UK and US IAB measurement teams to ensure we continue to drive measurement best practice for Australian agencies and brands. Exciting changes lie ahead.”
Walsh was formerly the head of insights for the ABC and replaced Gai Le Roy, who departed in February after two years in the role.
The IAB, which is the industry body representing the digital publishing industry, recently oversaw the introduction of mobile ratings for websites by Nielsen which had been hit by delays. Next year it is moving to combined daily digital audience numbers across desktop and mobile devices.
The IAB Australia is understood to be searching for a replacement.
Nic Christensen
Why are so many departing in the same position?
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Two of the best researchers in the industry gone within 12 months.
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Wondering what measurement initiatives the US and UK IAB have that are driving best practice? Serious question.
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is the IAB still a thing?
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I agree with comment #2. Gai and Lisa are both superb operators and the IAB is lesser for their departures. Most disappointing.
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Concur with #2 & 5. Would be curious to know if this slows down the daily ratings plan? Has a replacement for this role been made?
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