SXSW day 1 hangout
South by Southwest one of the biggest festivals looking at technology, media and marketing kicked off overnight in Austin, Texas.
Each day Mumbrella editor Alex Hayes will be joined by panelists to discuss what has happened, the sessions they have seen and what new thoughts they have triggered.
Today he was joined by Douglas Nicol, creative partner at The Works and Andrew Grinter, a creative at DT Melbourne, who will be looking at among other things what Al Gore had to say on climate change, neuroplasticity and a few insights on behaviour change from Daniel Pink.
The hangout will live on this page from at 9am AEDST.
