Live blog: Monday, July 14
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Cannes winning McDonald’s ad ran in Rouse Hill Times
- ABC makes first round of job cuts with 80 roles to go
- TV ratings: Ian Thorpe interview pulls better share for Ten
- Dr Mumbo: News Corp journo posts an open letter to Rupert Murdoch in their car
- Opinion: Two stats that should worry Foxtel and Quickflix about Netflix
- Ten to screen first week of Family Feud across its three channels from tonight
- Opinion: Family Feud’s return confirms the state of game shows in Australia
6:01pm – So Family Feud has kicked off and the first question is…Give me an affectionate name you might call your partner? The first answer: “Cheeky bubs”. Surprisingly it wasn’t there. Twitter sentiment seems mixed.
4:30pm – Remember that Singaporean anti-gambling ad where the kid was unhappy because his dad bet his life savings on Germany to win the World Cup? Well after this morning’s events they have had a crack at reworking the copy. See more at Mumbrella Asia.
3:25pm – The ABC has also given the first glimpse of how it will save millions of dollars, with around 80 roles set to go from the International operation which has had its funding sliced from $35m to $15m.
2:55pm – We’ve found that Cannes winning McDonald’s ad from DDB, it ran in the Rouse Hill Times on April 30.
1:06pm – Want to talk to your boss about pay? What if your boss was Rupert Murdoch, not too easy to get through to him, so one News Corp journo has published an open letter to him in their car, and parked it outside News Corp HQ.
11:34am – Family Feud launches on Ten (and One and Eleven) tonight, so to get in the spirit staff at the network are playing a mass game hosted by Grant Denyer:
10.50am – Doctor Who fans will like this. New Doctor Peter Capaldi and sidekick Jenna Coleman are to do a seven city, five continent, 12 day world tour ahead of the latest series, which will be airing on ABC1 late next month. According to BBC Worldwide, they’ll be appearing at the State Theatre in Sydney on August 12. More info on the Doctor Who World Tour website.
10:00am – With Dendy set to launch its streaming service Dendy Direct in the next few weeks the good folk at Pocketbook pooled their user data to have a look at the state of the Aussie streaming market, and why it should worry Foxtel and Quickflix.
9:32am – There’s a barrage of complaints coming for one US TV station which cut from the final of the World Cup this morning to cover a tornado warning for the last six-minutes of the game, which was in extra time. See the reaction of fans here.
9:15am – The first TV ratings are in and Ian Thorpe’s interview with Michael Parkinson, where the swimmer came out as gay, grabbed Ten a bigger audience for Sunday night, despite the first outing for Seven’s The X Factor.
8.15am – Good morning all and here we are back at Monday again. Here’s what’s broken overnight internationally:
Mashable: Dog Riding in a Porsche Is the Definition of Happiness
“Moose the basset hound loves taking thrill rides with his owner, Phillip Meyer — especially when they’re in a Porsche.
The adorable, floppy-eared dog took a spin in a sports car while Meyer used a GoProcamera to capture the ride from Moose’s point of view. According to the New York Daily News, GoPro loved the footage so much, the company decided to use it in an ad.”
Deadspin.com: Viewers Enraged When TV Station Cuts Away From Final For Weather Coverage
“Viewers in southern New York and northern Pennsylvania missed the ending of today’s World Cup final when Elmira ABC affiliate WENY cut away from the action with six minutes left to cover a tornado warning.”
The Guardian: Latest ABCs show newspaper market decline running at 8% a year
“The overall daily newsprint newspaper market is falling at a rate of more than 8% a year, according to the latest set of officially audited circulation figures produced by ABBC.
The Sunday market, which now sells some 570,000 fewer copies than the weekday issues, is declining slightly faster at more than 9%.”
The New York Times: The Roar Over the Funds of the Crowd
“Eight times a week, Zach Braff stands on a Broadway stage and bellows, in a nebbishy kind of way, “No more compromises!”
That plea is the heartbeat of “Bullets Over Broadway,” the Woody Allen musical about gun-wielding Jazz Age thugs wresting creative control from the idealistic, and eventually fame-hobbled, playwright David Shayne, played by Mr. Braff.
It has also been Mr. Braff’s real-life cri de coeur since he decided to crowdfund “Wish I Was Here,” his directorial follow-up to the 2004 indie-film smash “Garden State.””
AdAge: Walmart’s New System Will Buy Media for Retailer — And Its Suppliers
“Now that digital and social media are reaching what Walmart U.S. Chief Marketing Officer Stephen Quinn calls “critical mass,” the retail giant is reshaping its marketing team and changing how it works with suppliers – including buying media for them.
Walmart met recently with around 200 supplier marketing executives in part to discuss the Walmart Exchange, or WMX, which its executives bill as a digital targeting, buying and optimization platform that will bring everything from sales to social-media data to bear on spending plans for Walmart and its suppliers.”
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Re the GoPro ad.
I always prefer to watch an ad with two screen overlays for other ads they would like me to watch rather than the current ad. What click-driven stupidity!
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