Live blog: Monday June 30
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Bohemia picks up Lion alcohol brands following three-way pitch
- New York role for Nine comms boss Sean Walsh
- Media agency said it did not book Panasonic’s ad campaign
- Rogue ad hits Gumtree as users warned of malware
- Guy Kawasaki joins Mumbrella for live hangout tomorrow
- Mumbo: Todd Carney – to the Maximus
4.13pm – In breaking news this afternoon, Lion has awarded its alcohol brands media account to Bohemia.
3.45pm – Maximus seem to be making the most of its supporting role in that Todd Carney picture.
1.54pm – Members of the press have been lobbying on the behalf of Peter Greste outside the Egyptian Consulate today. Last week Australian Al Jazeera journalist Greste was jailed for seven years for “defaming” the country.
1.18pm – A rogue ad containing potentially malicious software disrupted access to Gumtree over the weekend, causing thousands of users to steer clear of the website.
1.07pm – Redundancies are on the cards at Pacific Magazines as the publisher combines the editorial teams for Girlfriend and Total Girl while Prevention is set to move from monthly frequency to bi-monthly.
12.47pm – From 3pm eastern tomorrow, social media expert Guy Kawasaki will be joining Mumbrella for a live video hangout to be moderated by Tim Burrowes. His visit is his first to Australia since he joined online graphic design tool Canva, where he holds the title of chief evangelist. Questions for Kawasaki are welcome, either via the comment thread on the hangout post or on Twitter using the hashtag #AskGuy.
12.34pm – Marina Go has emerged as general manager of the glossy titles published under Bauer’s joint venture with Hearst.
11.15am – Ever wondered what the end of the world would look like on social media? This teaser campaign for Australian end of the world movie These Final Hours shows users what their friends might say to them on social media if the apocalypse was imminent.
10.33am – TV ratings are in, with The Voice Kids the most watched show for Sunday night.
9.04am – News Corp has named Victoria Turner as its new general manager for customer relationship marketing with responsibility for growing the company’s subscription business.
8.25am – The ABC’s Virginia Trioli has injured her finger. She tells viewers of ABC News Breakfast it required seven stitches. But she won’t reveal what she did, referring vaguely to a kitchen accident.
8.20am – Good morning, and here we are at another Monday. Here’s what’s broken overnight internationally:
The Guardian: Once humbled, but now risen: the Murdochs march ahead
“The saga stretches over four summers and addresses two simple questions. What is the worst thing that ever happened to Rupert Murdoch? Answer: Phone hacking. And the best thing? Phone hacking. What felt like the beginning of a long slide into disappointment and personal distress in the summer of 2011 now emerges as the greatest stroke of luck (if not judgment) for an 83-year-old who is now a far richer master of two worlds rather than one.”
Mashable: Adidas Already Scrubbing Suarez From Its World Cup Ads
“Less than 48 hours after Luis Suarez was given a four-month suspension for biting the shoulder of an Italian defender during a Uruguay World Cup match, his sponsor, Adidas, has already begun swapping out the serial nibbler’s face from its advertisements.
“We are updating our World Cup marketing and I can confirm that has already begun,” a spokeswoman told Mashable, adding that Adidas is in the process of switching images.”
The Guardian: Liberty Global to start review of £100m pan-European media planning account
“John Malone’s Liberty Global, which owns Virgin Media in the UK, is to kick off a pan-European review of its £100m-plus media planning and buying division – which is responsible for purchasing TV slots and print space.”
AdWeek: Lawsuit Claims Woman Was a Victim of Dexter’s Creepy Advertising
“Dexter usually doesn’t leave his victims alive, but this seems to be an exception.
Ajanaffy Njewadda claims in a lawsuit that she fell, broke her ankle and suffered a concussion last year after being frightened by Grand Central Terminal advertising for the final season of Showtime’s crime series Dexter.”
AdAge: Toyota Taps Droga5 to Lay Groundwork for Hydrogen-Fuel-Cell Vehicle
“Droga5 New York is going new places — namely, automotive. Fresh off Toyota’s announcement earlier this week about the consumer release of its Hydrogen Fuel Cell Vehicle in Japan, U.S. and Europe in 2015, the automaker has tapped the New York agency for creative on the car’s pre-launch campaign.”
The Guardian: Facebook admits manipulating users’ emotions by modifying news feeds
“It already knows whether you are single or dating, the first school you went to and whether you like or loathe Justin Bieber. But now Facebook, the world’s biggest social networking site, is facing a storm of protest after it revealed it had discovered how to make users feel happier or sadder with a few computer key strokes.”
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