Live Blog: Monday September 1
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top stories:
- HBBTV special: Freeview Plus The Consumer Experience
- Seven plans HbbTV services around Australian Open, rivals adopt a wait and see approach
- HbbTV predicted to hit 10 per cent penetration in first year
- Enero merges BMF Melbourne into Naked
- Ten unveils new show The Shark Tank
- TV ratings: Nine wins the night but ABC tops catch up viewing
- Kim Williams admits he wonders what would have happened if he had stayed at the ABC
- Opinion: What do clients want?
- Arnie confuses Austria for the lucky country in latest Realestate.com.au ad
3.58pm – Ten sales boss Louise Barrett has done the Ice Bucket Challenge. She’s nominated Ten stars Jessica Rowe, and Grant Denyer plus MediaCom boss Mark Peijic.
Here at Mumbrella house we’re looking forward to seeing if Peij follows the lead of GroupM chairman John Steedman gets wet but in the meantime here is Lou taking the challenge:
3.20pm – Kiis 1065 has taken down explicit photographs appearing to show a nude Jennifer Lawrence as a hacker claimed to have images of several celebrities, including Australian actress Teresa Palmer. Full story here.
2.00pm – Mumbrella’s content director Tim Burrowes moderated a session at the Festival of Dangerous Ideas on the weekend. The topic was will cat videos save journalism? and the panel included The Australian’s Peter Fray, the ABC’s Mark Scott, Buzzfeed’s Simon Crerar and Sound Alliance’s Tim Duggan. You can watch the video below.
https://www.youtube.com/watch?v=d_s2eeDmicY
1:15pm – The HbbTV war kicks off as Seven confirms plan to have multiple online HbbTV telecasts for the 2015 Australian Open in January.
1:08pm – Hybrid broadcast broadband TV launches tomorrow with the boss of free-to-air TV predicting 10 per cent penetration for the service in its first year.
1:05pm – Bloggers hit back at survey which suggests mummy blogging has had its day.
11:33am – Big news from Enero group as BMF Melbourne has been merged into the Naked office, to be headed by Tom Ward.
11:00am – TV ratings are in, and its a straightforward night for Nine which won thanks to the dominance of The Block. However Ten lost to ABC for audience share again, with Doctor Who and ANZAC Girls growing audiences.
8:16am – Morning all. Welcome to the first live blog of the week and welcome to spring.
https://www.youtube.com/watch?v=B0_aBMgBo_k
Ad Week: Johnny Manziel gyrates from hunger in latest snickers ad
Johnny Manziel isn’t Johnny Football when he’s hungry. He’s Johnny JamBoogie.
In this new Snickers ad from BBDO New York, the Cleveland Browns quarterback stars as a Spandex-clad man leading an aerobics class full of women. That is, until he’s rescued by a teammate bearing a candy bar.
https://www.youtube.com/watch?v=_hZnQi-Gn6w&list=UU_e9Azz4JfxNXE0P1dtEmcQ
Campaign: Lidl masquerades as a humble East London market stall in first TV brand campaign
The TV spot, which airs on TV on 4 September, was created by TBWA\London and is part of a £20 million campaign called “#LidlSurprises”.
The ad opens in an East London market place where people are trying produce at an unmarked stall. After being sold on the goods’ quality, the customers express shock at the low prices and only discover they are Lidl products when the vendor hands over the bag with the supermarket’s logo on it.
New York Times: Vice Media stakes future on A&E Networks deal
After spending the summer flirting with various suitors, Vice Media said on Friday that it was close to choosing a partner: A&E Networks.
A&E, which is owned by Hearst and Disney, is near a deal to invest $250 million in Vice in exchange for a roughly 10 percent stake in the company. It would value Vice — which started 20 years ago as a free magazine in Montreal — at more than $2.5 billion.
Known for its unruly sensibility and news reports, Vice has established a powerful digital presence through its YouTube channels and websites.
https://www.youtube.com/watch?v=NHznDFD3V3k#t=11
Mashable: A man vacuumed from a subway platform and then ate from it
Talk about believing in your product.
In this advertisement from Bissell Canada, the company that manufactures the Bissell Symphony line of vacuums, a senior brand manager cleans a patch of subway platform in Toronto and eats from it. The faces of the onlookers says it all.
Who knows? Perhaps disgust makes you more inclined to purchase their cleaning product
