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Live blog: Thursday, July 24

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:34pm – Not shy of creating a bit of controversy Carefree has released some new videos which are bound to have a few people seeing red.

1:30pm – Network Ten’s executive general manager Russel Howcroft has accused companies of confusing the public by slapping their corporate name on advertising in a needless bid to take ownership of their brands.

12:30pm – Screen Australia has announced it will be lowering its maximum investment in films to $2m, cutting 12 full time staff members and shedding $500,000 from marketing support following a $25m cut to its budget by the Federal Government over four years in May’s budget.

11:51am – What’s the future of the iPad? Apple reported sales of the device were down 9 per cent last quarter, and boss Tim Cook didn’t even mention it in their earnings statement. Is the writing on the wall for the device wonders the SMH?

11:05am – Samsung has created the SlideLiner, a seat which follows the action up and down the pitch during Wallabies matches. Mixed with beer and some chips, sounds like a recipe for illness…

10:16am – TV ratings are in, and it’s bad news for Nine with The Voice Kids losing half its audience since it debuted in June, slipping to 806,000 metro viewers on its first weeknight outing and roundly beaten by Masterchef and The X Factor.

9:31am – Tech focussed media agency DWA has shaken up its Asia Pacific management structure following the departure of MD John Massey.

8.14am – Good morning, here’s what’s broken overnight internationally:

Poynter.org: AP sends clumsily worded tweet about MH17 victims, world reacts

AP Tweet

“No, the plane didn’t crash.

“This was an especially regrettable lapse that drew wide attention as Dutch families awaited the return of their loved ones’ remains,” AP spokesperson Paul Colford writes in a blog post.”

Mumbrella Asia: Cannes rules that BBDO Singapore’s Guinness Press winners that ran once are ‘legitimate’

“After an investigation prompted by questions from Mumbrella, Cannes Lions has ruled that a press campaign created by BBDO Singapore for Guinness that ran once in listings freesheet I-S Magazine is “valid” and “legitimate”.

The campaign, which ran only in a single edition of I-S Magazine just before the Cannes Lions submission deadline of 30 April, claimed three Silver Lions in the press category the following month.”

Campaign: Samsung “every day is day one” by 72andSunny Amsterdam

“Samsung has released an online film to announce its sponsorship of the Association of Surfing Professionals World Tour. 72andSunny Amsterdam created the ad, which launches on Samsung’s YouTube channel today (23 July). It features professional surfers including Kelly Slater, Stephanie Gilmore, Gabriel Medina, Johanne Defay and Mitch Crews. Samsung is the first non-surfing brand to sponsor the ASP.”

The Guardian: Express Newspapers to cut 200 posts

“Richard Desmond is planning 30% staff cuts – about 200 posts – at Express Newspapers, publisher of the Daily Express, Sunday Express, Daily Star and Daily Star Sunday.

The publisher is seeking to make the cuts across all print and editorial departments in London, Broughton and its Scottish office.”

Mashable: LinkedIn Buys B2B Marketing Firm Bizo for $175 Million

“LinkedIn on Tuesday announced it is buying Bizo, a B2B marketing firm, for about $175 million.

The transaction is a combination of 10% stock and 90% cash. It is expected to close in the third quarter.

Formed in 2008, Bizo provides software and services that let B2B customers reach their target audiences online within professional segments. The platform also lets marketers adjust their messaging as the target customer moves through the purchase funnel. Some 120 million professionals use Bizo’s platform.”

AdWeek: Family Gets Shot by 3,192 Paintballs in 5 Seconds in Ad That Supposedly Means Well

“VidAngel doesn’t like foul language, but clearly has less of a problem with violence.

The company, which cleans up streaming content online by filtering out obscene language and other objectionable material, just released the crazy ad below—in which a family sitting on a couch gets shot by 3,192 paintballs in five seconds. The point? Curse words are really bad for you!

Or as the tagline puts it: “Every word has impact.””

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