Live blog: Tuesday, July 15
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Cannes Lions: Rouse Hill Times also carried one-off Band-Aid ads
- Appeal: Lost dog – have you seen him?
- Wicked Campers falls foul of ad watchdog for ninth time this year
- TV ratings: Family Feud doubles Ten’s 6pm show as Masterchef beats X Factor
- Target takes Gok Wan to Seven for branded content push
- Dawn of the Planet of the Apes pushes Transformers to third place
- Mumbo: An effective ad
4.10pm – Don’t forget as ever to check out the FYI section, it’s down the right of this page and crammed with tidbits of info. We’ve just added a note about Barry Mowszowski joining SapientNitro in a senior strategy role after 18-months with OMD Sydney.
2.40pm – Dr Mumbo has been watching the Wicked Campers kerfuffle with interest. In particular there is the claim from the company that it does not set out to shock. Dr Mumbo thought their interview with SBS was interesting… Click here to view it.
1.58pm – The Cannes Lions story continues with the April 30 edition of suburban newspaper The Rouse Hill Times carrying a second campaign for a big brand. Read the full story here.
1.30pm – This is cute. It’s The Australian’s 50th birthday and independent news and commentary website Crikey sent them a cake!
We particularly love the inscription which says: “Much like the climate we hope you never change, Love Crikey.”
12:16pm – Guess who’s fallen foul of the Ad Standard Board for the ninth time this year? That would be Wicked Campers, the company at the centre of a petition storm. Apparently Chuck Norris masturbation and burning churches is not appropriate for the side of vehicles.
11.20am – Just a bit of housekeeping. Anyone seen this dog?
10:04am – More antics from Kyle Sandilands this morning, as this time the DJ threw up live on air.
9:41am – Family Feud managed to get 690,000 viewers on the capital cities on the three channels it was being shown on, but the biggest news of the night is The X Factor dropping to its lowest ever ratings, losing out to Masterchef.
8:20am – Ten is replaying last night’s Family Feud in the breakfast slot – obviously playing it over their three TV channels wasn’t enough last night. We’ll find out how that went just after 9am.
8.07am – Good morning, and here’s what’s broken overnight internationally:
The Guardian: World Cup final breaks Facebook and Twitter records
“Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has become the biggest sporting event in Facebook’s history.
Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 demolition of Brazil in the semi-final.”
The New York Times: BitTorrent to Try a Paywall and Crowdfunding
“This might be the latest twist on crowdfunding — or the web equivalent of seeking a ransom.
BitTorrent, a purveyor of file-sharing technology that is widely used to gain free access to music and films, has come up with a bold proposition for its tens of millions of daily users: Spend $9.95 to help finance a planned new science fiction series and gain viewing rights to its eight episodes. Or fail to pay up, and the shows will never be made.”
https://www.youtube.com/watch?v=Jbegu2dRLQc
“Many brands promise to make literally anyone more attractive to the opposite sex, but Old Spice takes this promise to the extreme with its new ads starring a hapless, barely functional android.
In a pair of spots from Wieden + Kennedy, a robot with the head of male human consistently wins with the ladies because he smells nice, all despite his best efforts to ruin his chances.
By positioning its products as deus-ex-machina sex potions that women simply can’t resist, Old Spice comes off smelling quite a bit like competitor Axe, which has actually been moving away from these kinds of tropes in favor of more cinematic fare.”
AdAge: Non-Sponsor Nike Trounces Adidas for World Cup Video Views
“Marketers’ video campaigns surrounding the 2014 FIFA World Cup attracted an unprecedented amount of views, beating out commercial views for both the recent Super Bowl and Olympic Games.
With 97 campaigns in total, branded videos related to the tournament reached a staggering 671.6 million views, exceeding that of this year’s Super Bowl spots by 30%, according to a new study by Visible Measures. That’s partly to be expected, considering the World Cup’s month of play and global fascination, compared with the Super Bowl’s mere hours of game time and uniquely United States base. But there is still a considerable run-up to the Super Bowl, when marketers release web videos ahead of time seeking views. And the World Cup video campaigns outperformed a variety of prior campaigns on many fronts.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
Adidas
BitTorrent
Cannes Lions
Facebook
Family Feud
MasterChef
Nike
Old Spice
TV ratings
Twitter
Wicked Campers
World Cup
X Factor
