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Live blog: Wednesday, August 20

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:34pm BCM’s Paul Cornwell and Kevin Moreland have taken on the #IceBucketChallenge, which in Australia is raising money for research into motor neurone disease. They’ve challenged Leo Burnett’s Todd Sampson, Network Ten’s Russel Howcroft and Cummins & Partners’ Sean Cummins to get involved.

3:40pm – Don’t forget to check out the FYI section, today you’ll find some of these stories: BT Financial Group acting chief marketer to step down in OctoberLuke Sullivan joins Salmat from News Corp as national head of agency sales; and, BMF appoints new creative team.

2:50pm – Following the decision by retailer Woolworths to retain Carat as its media agency, Mumbrella’s Nic Christensen asks if the much-maligned pitch for the $240m account is a case study in how clients should not treat their agencies.

2:35pm – Ever wondered what your favourite TV shows might look like if a bunch of kids recreated them? Well that’s exactly what this video has done with a number of Emmy nominated shows…

2:16pm – BMW general manager of marketing Toni Andreevski has quit the car manufacturer to take up a similar role with rival Porsche Cars Australia.

1:14pm – The ACMA has ruled against Radio 2SM over the decision of veteran presenter John Laws to read out the mobile phone number of a listener on-air.

12:42pm The ad watchdog has ruled against an ad for home insulation for failing to depict the same dress and safety guidelines as the product’s packaging and website outlines.

12:22pm – ARN content director Duncan Campbel has urged management and PR representatives to give shows more access to talent before interviews, after admitting he was forced to write a letter of apology to rapper Nicki Minaj’s management after a recent interview with Kyle and Jackie O on KiisFM.

11:26am – The ABC’s Mark Scott has confirmed that more than 70 positions will go following recent the loss of the Australian Network contract.

9:57am – Seven’s new show Bringing Sexy Back grew on last week, but it was Nine’s night once again in the TV ratings stakes as Ten continues to struggle.

8:15am – Good morning, here’s what’s been happening overnight internationally:

AdWeek:  Ad of the Day: Bryan Cranston and Aaron Paul Reunite in Audi’s Hilarious Emmys Promo

“Aaron Paul was just going on about how he misses playing Jesse Pinkman. Well, he gets a bit of a Breaking Bad fix here by reuniting with Bryan Cranston for this amusing comedic short from Audi for next Monday’s Emmy Awards.

Cranston and Paul once again play colleagues in a sketchy trade, though this time, instead of cooking blue meth, they’re running a pawn shop together. The video also stars Julia Louis-Dreyfus—that makes three Emmy winners—who tries to pawn her 1996 Emmy (for playing Elaine on Seinfeld) to help pay for a private island she’s bought in a fit of Celine Dion envy.”

Creativity-Online: Marks & Spencer’s Captures the Delight of A Little Girl in Cute Back to School Ad

“Back to school ads are back with a vengeance, but this spot from Marks & Spencer is one of the best we’ve seen. It features an (amazingly cute) little girl explaining, with real delight, how she can now get dressed by herself, without her mother’s help, and how it helps that she can now push her hand through her sleeve without doing up buttons (thanks to M&S’s Expandicuffs). The spot, by by Rainey Kelly Campbell Roalfe/Y&R, is one of aseries carrying the tagline “Every Milestone” and featuring street-cast children, at different stages of their school life, talking unscripted about their school uniform. A digital and social campaign uses the #everymilestone hashtag.”

Mashable: Paramount Movie Trailer Directs Viewers to Whisper App

“By now viewers are used to seeing call-outs to Facebook and Twitter in movie trailers. Paramount’s Men, Women & Children features a new one: Whisper.

The 2-minute trailer for the Jason Reitman film asks viewers “What do you Whisper?” and directs them to use the hashtag #MWC. on the teen-friendly anonymous social network. That tag will be featured as the Whisper of the day on the network. Whispers — the messages on the platform — will also feature MWC-branded backgrounds as an option.”

Mumbrella Asia: Shannon Cullum replaces Paul Roebuck as boss of Saatchi & Saatchi Singapore and Malaysia

“Advertising agency Saatchi & Saatchi has appointed new leadership for its Malaysia and Singapore operations.

Paul Roebuck, Saatchi’s CEO across both offices, is to make way for Shannon Cullum, who adds Malaysia and Singapore to his current remit of CEO for Indonesia and chief growth officer for the region.”

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