Live blog: Wednesday, June 18: Cannes | Beats | Myer | Delimiter | Ratings | Kanye
This is Mumbrella’s rolling diary of all you need to know in media and marketing. Refresh the page for latest posts.
Top stories:
- New PRIA CEO to continue working as freelance journalist
- Red Cross Blood Service up for pitch
- GAYTMs grabs Grand Prix for ‘pure outdoor’ at Cannes
- Snickers builder spot wins Bronze in Media Lions
- Kanye West: Empower the best content creators or fuck you
- House Rules eases Seven to Tuesday ratings win
4.15pm – Sony may be the official partner, but Beats headphones are winning the headlines battle in the World Cup, reports the Brisbane Times.
4.05pm – Myer’s got a new marketing boss.
12.48pm – Independent technology website Delimiter is to close, site owner Renai LeMay has announced.
11.59am – It’s approaching the end of the financial year and for parents that means one thing – toy sale season. Big W has launched its marketing campaign created by Saatchi & Saatchi.
https://www.youtube.com/watch?v=Mpi37oXcM2s
9.34am – TV ratings are in and again Seven’s House Rules was the winner, helping the channel to a comfortable win for the night with an audience share of 25.8 per cent.
9.11am – In non-Cannes news, the Public Relations Institute of Australia has appointed Ray Shaw as its new CEO, making him the fourth person to hold the role in less than two years.
9.10am – Good morning, it’s been a busy day at Cannes once again, with the ANZ GAYTMs campaign picking up the Grand Prix in the outdoor category at the festival. The campaign, created by Whybin\TBWA Melbourne was described as a “pure outdoor” campaign by jury president Jose Sokoloff.
On the win, ANZ managing director products & marketing Matt Boss said: “We’re very pleased that this flagship campaign celebrating diversity, inclusion and respect has been recognised at such a prestigious event, particularly considering the global brands that were also shortlisted.”
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