SXSW hangout day 3 featuring Faris Yakob

One of the world’s most innovative marketing thinkers Faris Yakob joined Mumbrella this morning for a hangout looking at the latest trends emerging from SXSW.

Yakob, who now runs his own agency Genius Steals, and has previously held roles including head of innovation for MDC in New York and digital ninja for Naked in London and Sydney.

He was joined by group managing director for Havas Worldwide in Australia James Wright, MD of Genius Steals Rosie Yakob, and Ogilvy PR’s strategy head Sarah May.

They discussed the latest trends emerging from the conference including a provocative talk about artificial intelligence from Martine Rothblatt.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

topics artificial intelligence Bazaarvoice digital Hangout James Wright New York Sarah May

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Comments: 5

TurnedOff 16 Mar 15

Guys you need to present something watchable. The audio is horrible.
The panellists are trying to be comedians

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Pete Montgomery 16 Mar 15

I wouldn’t call myself “one of the world’s innovate marketing figures” by any stretch but I find the idea of artificial intelligence in the advertisng sphere makes a lot of sense. Like, we wouldn’t need all these unpaid interns wasting our ink printing out their film scripts on work photocopiers. And I’m guessing there’s other benefits I haven’t thought of.

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Throw the first stone 16 Mar 15

Genius steals. Come on guys. Especially after this write up – https://mumbrella.com.au/fitting-it-in-281450

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mumbrella 16 Mar 15

Thanks TTFS – now amended, and point taken.

Cheers,

Tim – Mumbrella

Alex Hayes 16 Mar 15

Hi TO,

Apologies for the quality, unfortunately Austin is swamped with people on devices so it’s really hard to fid a half decent wifi connection.

As for the content, that’s personal taste.

Cheers,

Alex – editor, Mumbrella

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