News

Lleyton Hewitt’s Aussie clash draws more than 1m viewers in night two of the Australian Open

Night two of the Australian Open saw 1.198m tune in to see retiring former champion Lleyton Hewitt defeat fellow Australian James Duckworth, handing Seven an easy win with a share of 29.7 per cent in the absence of Ten’s Big Bash.lleyton hewitt groth tomic twitterThe prospect of what may have been Hewitt’s final game at the tournament enticed nearly twice as many viewers to tune in from 7pm for the coverage, compared to the first evening’s match featuring Nick Kyrgios.

Nine could only muster half of Seven’s audience share of 14.7 per cent in second spot while Ten managed a share of 10.7 per cent. The ABC settled for a share of 9.4 per cent.
Night two of the Australian Open was the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54).

News was the second most-watched program after the tennis, with Seven News at 6pm drawing a crowd of 951,000, dipping to 885,000 from 6.30pm.

Nine News at 6pm was watched by 925,000, sliding to 896,000 at 6.30pm

Nine’s repeat of The Big Bang Theory at 7.30pm was the eighth most-watched program of the evening, pulling in a metro audience of 600,000

Ten’s Territory Cops, which went up against The Big Bang Theory at 7.30pm, had a metro audience of 363,000.

It was out-rated by the ABC’s 7.30 Summer which was watched by 570,000.

In the 8pm timeslot, Nine’s Border Rico was watched by 374,000 while the ABC’s Kangaroo Dundee grabbed 398,000.

Ten’s repeat of NCIS at 8.30 was watched by 377,000.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.