News

McCann Melbourne named London International Awards’ Agency of the Year

London International AwardsMcCann Melbourne’s ‘Dumb Ways to Die’ campaign for Metro Trains has scooped up three London International Awards with the agency also named the LIA Agency of the Year.

The successful campaign picked up Grands LIAs in Digital, Non-traditional and Integration as well as 15 Gold, seven Silver and one bronze LIA for the work. It had been shortlisted 29 times.

Digital jury president Nick Law said: “Hardly any surprise that “Dumb Ways To Die” has got best in show, it’s a hard thing to argue against. It transcended our industry. It got out there, as both a charming narrative, but also a game, which is a very different thing. The ability to write a script, record a song, animate a video is very different to designing good game play and yet they did both at this level that transcended the industry. That’s’ a very are thing to do, it’s like being hit by lighting.”

McCann Melbourne also took home four silvers and two bronze awards for the Metro Trains campaign titled “Bear”, “Fire”, “Helmet”, “Moose”, “Piranha” and “Toast”.

The agency’s work for the Department of Families, Housing, Community Services and Indigenous Affairs, ‘Impossible Orchestra’ was also honoured with a silver LIA.

Eardrum Australia, Sydney picked up a grand LIA for its work in radio and audio.

This year’s LIA convened in Las Vegas in October to sort through the 15,881 entries for 77 countries.

Each category was judged by a separate jury consisting of industry experts.

Other Australian winners include:

Leo Burnett Sydney                 

  • Gold in Non-Traditional – Beverages – Non-Alcoholic for Coca-Cola titled “Small World Machines”
  • Gold in Non-Traditional – Interactive Installations for Coca-Cola titled “Small World Machines”
  • Gold in Non-Traditional – Live Events – Beyond Advertising for Coca-Cola titled “Small World Machines”
  • Silver in Package Design – Special Packaging for Bundaberg Rum
  • Bronze in The NEW for Coca-Cola titled “Small World Machines”

They also attained Finalist status in Digital – Public Service/Social Welfare for Australian Bureau of Statistics titled “Census Run That Town”, Integration for Bundaberg Rum titled “Road to Recovery” and TV/Cinema/Online Film – Copywriting for Bulleit Whiskey titled “Anti-Established”.

BMF Sydney       

  • Silver in TV/Cinema/Online Film – Humour for Mamia Nappies titled “Ready When You’re Not”
  • Bronze in TV/Cinema/Online Film – Cosmetics/Toiletries/ Pharmaceuticals for Mamia Nappies titled “Ready When You’re Not”

They also attained Finalist status in Design – Non-Profit for Mailbooks for Good

Clemenger BBDO Melbourne  

  • Silver in Poster – Innovative Use of Poster for National Australia Bank titled “Honesty Rewards”
  • Silver in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Draught titled “Beer Chase”
  • Silver in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Mid titled “Coincidence”
  • Silver in TV/Cinema/Online Film – Music & Sound – Use of Licensed Music for Carlton Draught titled “Beer Chase”
  • Bronze in TV/Cinema/Online Film – Beverages – Alcoholic for Victoria Bitter titled “Hands”
  • Bronze in TV/Cinema/Online Film – Entertainment for Melbourne International Comedy Festival titled “The Lie”

CumminsRoss, Melbourne         

  • Silver in TV/Cinema/Online Film – Personal Items/Gift Items for Reflex Paper titled “Printer Guru”
  • Bronze in TV/Cinema/Online Film – Humour for Reflex Paper titled “Printer Guru”

Eardrum Australia, Sydney       

  • Silver in Radio – Direction for Commercial Radio Australia titled “Trust”

They also attained Finalists in Radio – Corporate Image for Commercial Radio Australia titled “Trust” and in Radio – Direction for Breeze Washing Liquid titled “Orange Juice” and in Radio – Direction for Breeze Washing Liquid titled “Mustard”

Exit Films, Melbourne    

  • Silver in TV/Cinema/Online Film – Production | Post-Production – Production Design for Johnnie Walker titled “Where Flavour is King”

GPY&R Melbourne, Melbourne 

  • Silver in TV/Cinema/Online Film – Production | Post-Production – Direction for Schweppes titled “Tumble”
  • Silver in TV/Cinema/Online Film – Production | Post-Production  – Visual Effects for Schweppes titled “Tumble”

They also attained Finalist status in The NEW for Defence Force Recruiting titled “Air Force FM” and TV/Cinema/Online Film – Beverages – Non-Alcoholic for Schweppes titled “Tumble”

M&C Saatchi/Mark, Sydney       

  • Silver in Design – Direct Marketing – Business-to-Business Campaign for Noise International titled “The Art of Noise for Droga 5”, “The Art of Noise for McCann” and “The Art of Noise for Leo Burnett”
  • Silver in Design – Motion Graphics – Animation for Noise International titled “The Art of Noise”

Revolver, Sydney          

  • Silver in TV/Cinema/Online Film – Music & Sound – Use of Licensed Music for Tap King titled “Hello”
  • Silver in TV/Cinema/Online Film – Production | Post-Production – Cinematography for Pure Blonde titled “A River of Blonde”
  • Bronze in TV/Cinema/Online Film – Production | Post-Production – Direction for BNZ titled “Be Good With Money”
  • Bronze in TV/Cinema/Online Film – Production | Post-Production – Editing for BNZ titled “Be Good With Money”

They also attained Finalist status in TV/Cinema/Online Film – Production | Post-Production – Production Design for BNZ titled “Be Good With Money” and TV/Cinema/ Online Film – Production | Post-Production – Production Design for Pure Blonde titled “A River of Blonde”

The Monkeys, Sydney    

  • Silver in Poster – Art Direction Campaign for the Diageo Mixionary Campaign – titled “Tom Collins”, “Bloody Mary”, “Agave Margarita”, “Cosmopolitan”, “La Primavera” and “Vodka Martini”
  • Bronze in Design – Poster Campaign for Diageo Mixionary Campaign – “Tom Collins”, “Bloody Mary”, “Agave Margarita”, “Cosmopolitan”, “La Primavera” and “Vodka Martini”

They also attained Finalist status in Digital – Use of Social Media for Oak titled “Reverse Robberies”

Airbag Productions, Melbourne           

  • Bronze in TV/Cinema/Online Film – Production | Post-Production – Direction for Australian Government Department of Families, Housing, Community Services and Indigenous Affairs titled “Martin’s Story”

Alt.vfx, Brisbane

  • Bronze in TV/Cinema/Online Film – Production | Post-Production – Visual Effects for Johnnie Walker Red Label titled “Where Flavour Is King”

Clemenger BBDO Sydney, Sydney   

  • Bronze for Digital – Navigation/Interactivity for Skittles titled “Telekinize The Rainbow”

They also attained Finalist status for Skittles titled “Telekinize The Rainbow” in in Digital – Confections/Snacks, Digital – Weird Wonderful Work and Non-Traditional – Confections/Snacks

Havas Worldwide Australia, Sydney and One Green Bean, Sydney        

  • Bronze in Integration for Virgin Mobile titled “Fair Go Bro”

They also attained Finalist status in Non-Traditional Cosmetics/ Toiletries/Pharmaceuticals and The NEW for Durex titled “Durexperiment Fundawear”

Moth Projects, Sydney 

  • Bronze in TV/Cinema/Online Film – Production | Post-Production –Cinematography for South Australian Tourism Commission titled “Be Consumed”

The Brand Agency, Perth          

  • Bronze in Radio – Campaign for Perth Zoo titled “I Stab Em”, “Prickly”, “Urine”, “Beady Eyes”, “No Teats; Dagger”.’

They also attained a Finalist status in Radio – Entertainment for Perth Zoo titled “Urine”

The following have attained Finalist status:

Adam Wills – Editor, Sydney

  • TV/Cinema/Online Film – Production | Post-Production  – Editing for New World titled “Next Day”

JWT Melbourne, Melbourne

  • TV/Cinema/Online Film – Music & Sound  – Music Adaptation for Anti- Smoking titled “Last Dance”

Gatecrasher Advertising, Perth

  • Radio – Pubic Service/Social Welfare for Make Smoking History titled “Breathtaking”

Goodoil Films, Sydney

  • TV/Cinema/Online Film – Production | Post-Production – Direction for Toyota Corolla titled “99 Lives”

Lavender, Sydney

  • Digital – Banking/Financial/ Insurance for Westpac Children’s Banking titled “PayPig”

Leo Burnett Melbourne, Melbourne

  • Digital – Public Service/Social Welfare for SEEK Volunteer titled “Volunteer to promote volunteering”
  • Non-Traditional – Public Service/Social Welfare Campaign for SEEK Volunteer titled “Volunteer to promote volunteering”
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.