No longer Thriving on Twitter?
Dr Mumbo was sad to hear a fortnight ago that Australia’s most special PR agency Thrive had been dropped from the Twitter account in favour of Ogilvy PR after just a year.
But he does wonder how long it will take Thrive to get around to updating its website which still claims to be the social media platform’s “exclusive PR agency”:
“So we have a slight addiction at Thrive…and yes, it’s to Twitter. We just can’t get off it or enough of it! Thrive is the exclusive PR agency for Twitter in Australia, managing all media communication on behalf of Twitter HQ. We work closely with the market development heads supporting local partners and developing high impact initiatives. What a gig…educating and inspiring others about the power of the platform. And what an inspiration, to be able to shout out with those who do it best.”
And after receiving a press release from another PR agency today about Compare The Market, Dr Mumbo also wonders whether Thrive’s claim to be the “exclusive agency for the company” is entirely true…
Still, with 42 different brands listed on the agency’s creds page, the agency’s is clearly, erm, Thriving.
